BRP Launches In-House Financing Arm to Boost U.S. Dealer Network — BRP Inc.

Event summary

BRP Inc. launched BRP Financial Services, a branded retail financing program, on August 24, 2026.
The program aims to strengthen dealer support, improve customer journey, and drive long-term growth in the U.S. market.
BRP Financial Services offers seamless financing, fast approvals, and customized lending options through its dealer network.
The initiative is powered by Octane, a long-standing partner in underwriting, funding, and loan services.

The big picture

BRP's move to launch its own branded retail financing program aligns with broader industry trends of manufacturers taking control of the customer journey. By integrating financing solutions directly into its dealer network, BRP aims to improve operational efficiency and capitalize on untapped opportunities in the powersports market. This strategic shift positions BRP to better compete with established financial services providers and enhance its long-term growth prospects in the U.S.

What we're watching

Dealer Adoption: How quickly BRP's dealer network embraces the new financing program will determine its immediate impact on sales growth.
Customer Accessibility: Whether the program successfully makes product ownership more accessible while maintaining BRP's premium brand experience.
Competitive Positioning: The pace at which BRP can strengthen its competitive position in the U.S. market through this strategic initiative.