BRP’s Ski-Doo Snow PASS Program Disperses $250K to 50+ Clubs for Trail Upgrades
Event summary
- BRP’s Ski-Doo Snow PASS program awarded $5,000 grants to over 50 snowmobiling clubs across North America in 2026.
- Total funding since the program’s launch exceeds CAD $1.5 million, supporting trail infrastructure, access preservation, and volunteer recruitment.
- Three club recipients were announced on September 12, 2026, at the annual Hay Days event.
- BRP’s annual sales reached CA$8.4 billion as of January 31, 2026.
The big picture
BRP’s investment in snowmobiling clubs through the Snow PASS program underscores its strategic focus on preserving access and maintaining trail infrastructure, critical for sustaining the sport’s growth. This initiative aligns with broader industry trends of community-driven recreational activities and highlights BRP’s commitment to responsible riding. With annual sales of CA$8.4 billion, BRP leverages its financial scale to support grassroots organizations, ensuring the long-term viability of snowmobiling as a recreational activity.
What we're watching
- Community Engagement
- How the Snow PASS program will affect long-term rider retention and new rider acquisition.
- Trail Sustainability
- Whether the funded projects will enhance trail accessibility and safety, securing the future of snowmobiling.
- Brand Loyalty
- The pace at which BRP can strengthen its brand loyalty through grassroots support and community initiatives.