Sporting Goods

A new partnership between Fondaction and CQRDA is turning Quebec's low-carbon aluminium into high-performance skis to challenge European giants.

From a scrappy Southern California garage to a 182-acre Texas proving ground, Rhino USA's ten-year evolution reveals the new playbook for omni-channel retail.

As the longevity economy booms, PT Motion Works names former Revelyst executive Jordan Judd as CEO, shifting from a founder-led niche to a global powerhouse.

YR Fitness's expansion to 49 global partners reveals a dual strategy: dominating emerging markets while quietly powering Western brands behind the scenes.

Ruger has abruptly dropped its anti-takeover poison pill. Helen Davis deconstructs the regulatory and strategic forces behind this transatlantic firearms alliance.

Smart fitness brand Speediance signs cycling legend Mark Cavendish, pivoting from hardware specs to a powerful narrative of resilience. Is this the future of fitness?

In a landmark deal, Salomon partners with IRONMAN, aiming to redefine endurance. But is this a savvy pivot or a risky leap from the trails to the tarmac?

As boaters celebrate, 2026 data reveals a troubling trend: while fatalities are at a 50-year low, incidents and injuries are on the rise.

Folding bike leader DAHON TECH posts record profits, driven not just by sales, but by a deep strategy of proprietary patents, AI manufacturing, and ecosystem building.

KingSmith's new G5i treadmill combines a steep incline with a radical folding design, challenging the notion that powerful workouts require a dedicated room.

As AOUT prepares its Q1 FY27 report, investors look past the numbers to see if its diverse brand strategy can navigate market headwinds and deliver on growth.

As businesses scale, they face a compliance nightmare. See how Stealth Fitness saved $10k+ and reclaimed focus by ditching software for a new model.

A new electric wagon promises to eliminate the worst part of any beach trip. But LITEFAR's B1 is more than a cart; it’s a glimpse into the future of personal utility.

Hypershell's move from online sales to brick-and-mortar is more than a strategy—it's a test for how emerging tech crosses into the mainstream.

Behind the launch of the FUGA EX PRO G lies a story not just of tech, but of a Chinese brand's strategic ascent in the competitive world of elite sports.

Despite a revolution in life jacket comfort and design, wear rates have barely moved in two decades. A look at the behavioral gap and the new tech aiming to close it.

Xtep's new marathon shoe uses aerospace-grade carbon fiber. Is this a product launch or a new front in the global battle for technological supremacy?

Dollamur's exclusive deal with the new UFC BJJ Opens is more than a sponsorship; it's a masterclass in operational innovation and market capture.

Tasaca's new T500 Pro electric dirt bike isn't just another launch. With pro-level specs under $2,000, it challenges the market's giants.

Clarus Corp. stunned with a Q2 profit, but a $6.1M tariff refund clouds the picture. As one segment soars and another sinks, a strategic review looms.