Sporting Goods

Penn's latest tennis ball isn't just an upgrade. It's a strategic play combining material science, vertical integration, and sustainability to secure its market dominance.

The launch of a shoe in Singapore is a minor event. For ANTA, it's a declaration of war, backed by billions in revenue and a strategy to rewrite the global market.

Gym Plus's new Icon trainer isn't just equipment; it's a strategic response to modern living, blending a full gym's function into a stylish, compact form.

Decathlon partners with Vusion to equip 700 stores with smart labels, automating pricing to free up staff and eliminate checkout errors for a better experience.

LUMISTAR's new AI basketball system, CARRY, promises to bring elite, data-driven training to any court. But can this robotic coach truly level the playing field?

A massive fitness study reveals success isn't about willpower, but a network of coaching, community, and tech. The most effective users? Adults over 60.

Pure Hockey's new Utah store isn't just retail expansion. It's a masterclass in market creation, leveraging grassroots programs to fuel growth and secure dominance.

The university that gave football the huddle now partners with Nike. This historic deal is more than gear—it's a strategic play for visibility and inclusion.

At EUROBIKE 2026, cycling pioneer DAHON unveiled a new tech platform and a bold strategy to move beyond its niche, aiming to redefine green mobility.

A 14% sales decline and a $9.2M GAAP loss mask a complex reality for AOUT, which bets on tech-infused innovation and a strong balance sheet for a rebound.

The mountain brand's new Flatiron flagship isn't just retail. It's a calculated play to build an intelligent network of community in NYC's crowded fitness hub.

As National Outlet Shopping Day returns, it's more than a sale. It's Simon's blueprint for the future of retail and a key test of consumer spending.

A call for research on vaccine side effects exposes a deeper crisis: the collapse of public trust in science. Can rigorous data heal a polarized nation?

FENGQS's new Q8 and Q8 Plus e-bikes promise massive power for under $1,500, but their trail legality comes under scrutiny.

Brooks Running reports its strongest quarter ever, outpacing rivals with explosive growth in China, innovative new shoes, and a strategic push beyond the track.

With six new community-focused stores and localized gear, Xtep is betting big on Malaysia's running boom, backed by massive government sports funding.

As the WNBA celebrates its 30th season, a new partnership with La Crema uncorks a lifestyle brand strategy that's changing the game for women's sports.

Skechers' new partnership with Birmingham Phoenix signals a revolution in cricket, fueled by private equity and a brand's bold play for sports dominance.

SXSW debuts its first Filmmakers Jacket, a plastic-free, plant-based creation by UNLESS, signaling a major shift in sustainable event merchandise.