CPG & FMCG

The actor's premium non-alcoholic brew partners with the global HIIT giant, tapping into the mindful drinking trend and redefining post-workout socializing.

Unprecedented disruption, new regulations, and AI are forcing a supply chain revolution. A new report shows why connected networks are now essential for survival.

Premium tequila brand Lobos 1707 is sponsoring skijoring's first pro tour, a bold move to capture the modern West and propel a niche sport mainstream.

Goldflower Cannabis expands to Fort Pierce, launching 'The Freedom Roll' to aid cannabis prisoners and veterans, blending rapid growth with social equity.

Two Shark Tank alumni, Like Air and Copper Cow Coffee, unveil a Vietnamese Coffee Puffcorn, leveraging social commerce to redefine snack innovation.

Cricket legend Sachin Tendulkar is the new face of Techno Paints as the firm eyes a Rs. 500 crore IPO and aims to challenge giants in India's paint market.

Under new ownership, the iconic food brand is sponsoring Ricky Stenhouse Jr. at Daytona and launching a record fan giveaway in a bold comeback play.

KEY Investment Partners acquires BellRock Brands' portfolio out of receivership, launching MM Brands with Joe Bayern to lead a wellness-focused revival.

Utz Brands posted strong 2025 profit growth and market share gains, overcoming retail inventory issues caused by economic headwinds like SNAP delays.

Following their sold-out 'Corpse Paint' vault, e.l.f. and Liquid Death reunite for a new line of lip balms, proving bizarre marketing is king.

The brand's new non-toxic, fine-fragrance Scent Boosters aim to transform laundry from a chore into a luxurious ritual with lasting, high-tech scents.

ProMach's strategic purchase of AmHolt from Arcline signals a major push to dominate the packaging lifecycle, from new machines to critical aftermarket parts.

Newly-formed materials giant Magnera reports Q1 results on Feb 5. Investors eye its path to profitability while the industry watches for key market signals.

Challenger brand Kodiak partners with analytics giant NIQ, signaling a new data-driven era for competition in the crowded CPG breakfast and snacking aisles.

NFL's Tetairoa McMillan, MLB's Devin Williams, and NBA's Jerami Grant join Waiākea, highlighting a trend of athletes backing brands with real impact.

WK Kellogg Co is betting big on its first Super Bowl ad for Raisin Bran, using a mystery celebrity to spotlight a national health issue. Will it work?

Ittefaq Salt secures nearly 1,800 acres for Himalayan salt mining to meet soaring global demand, but the expansion puts a spotlight on ethical promises.

A Vikings-Packers showdown becomes a lifeline for Minnesotans as Land O'Lakes pledges one ton of food for every point scored, fighting winter hunger.

After 100 years, Southeastern Grocers rebrands as The Winn-Dixie Company, focusing on Florida with store remodels and deep community investment.

A major acquisition turned sour, a 25% stock crash, and now a class action lawsuit. Inside Perrigo's costly infant formula venture and what it means.