TRIPLE LIFT, INC. (TripleLift)

TripleLift is an advertising technology company that operates as a Creative Supply-Side Platform (SSP), aiming to elevate digital advertising by making it more effective for content owners, advertisers, and consumers. The company's mission is to orchestrate creative, curation, audience, and measurement into a unified system to drive impactful advertising outcomes. Headquartered in New York, NY, at 53 West 23rd Street, 12th Floor, TripleLift was founded in 2012.

TripleLift offers a range of programmatic advertising solutions, including native advertising, video advertising (encompassing Connected TV/CTV and OTT), and display advertising. The company leverages computer vision technology to integrate advertisements seamlessly with content, enhancing user experience and engagement. Key product offerings include TL Spark, an intelligence layer designed to coordinate campaign decisions, and TL Direct, a self-serve platform for curated media activation across web, mobile, and CTV.

In March 2021, TripleLift was acquired by Vista Equity Partners, a leading global investment firm, and operates as a privately held company within its portfolio. Dave Helmreich serves as the CEO, leading an executive team that includes recent appointments such as Abby Hamilton as Chief People Officer, Matthew Novick as CFO, and Timothy Jasionowski as CPTO. The company is actively expanding its global presence and continues to focus on creative innovation, particularly in the CTV and retail media sectors. TripleLift showcased its latest advancements, including TL Spark and TL Direct, at the Cannes Lions International Festival of Creativity in June 2026.