TripleLift's Creative Formats Deliver 272% ROI, Per Forrester Study

Event summary

  • TripleLift's commissioned Total Economic Impact (TEI) study by Forrester Consulting found its Creative Formats delivered 272% ROI and $2.2M NPV over three years.
  • Composite global media agency model showed $3M in total benefits from improved campaign performance, streamlined workflows, and reduced data costs.
  • Key benefits included $3.70 ROAS, $1.3M incremental profit, and $357K in avoided labor costs from 40 hours saved per campaign.
  • Agencies cited TripleLift's curated deal IDs, white-glove service, and standardized native formats as key efficiency drivers.
  • Study completed in January 2026, modeling financial impact over a three-year period with a 10% discount rate.

The big picture

TripleLift's study highlights the growing importance of creative flexibility and programmatic efficiency in addressing rising media costs and consumer aversion to disruptive ad formats. The findings underscore the strategic value of custom advertising formats in an increasingly fragmented digital advertising ecosystem. With agencies facing pressure to deliver more with less, TripleLift's solution positions itself as a key player in driving measurable performance and operational efficiency.

What we're watching

Adoption Pace
How quickly other agencies will adopt TripleLift's Creative Formats given the proven ROI.
Competitive Response
Whether competitors will introduce similar creative format solutions to match TripleLift's offerings.
Scalability
The pace at which TripleLift can scale its white-glove service and curated deal IDs to meet growing demand.

Related topics

ROI