TripleLift and Multilocal Integrate Creative into Curation for…

Event summary

TripleLift and Multilocal announced a global partnership on September 22, 2026, integrating creative capabilities into curation decisions.
The partnership combines TripleLift's creative and audience intelligence with Multilocal's curation engine, cureon®.
Advertisers gain access to campaigns built with creative, audience, data, and supply inputs from the start.
The collaboration extends beyond the U.S., targeting Multilocal's European and global DSP clients.

The big picture

This partnership marks a strategic shift in programmatic advertising by prioritizing creative input in curation decisions, moving away from the traditional approach where creative is added post-campaign. The collaboration aims to enhance campaign relevance and performance, addressing the growing need for more precise and efficient media curation in the digital advertising space. The global extension of the partnership underscores the increasing importance of creative intelligence in driving advertiser objectives and publisher demand.

What we're watching

Integration Impact: How the integration of creative into curation will affect campaign performance and scalability.
Market Expansion: The pace at which TripleLift's capabilities will be adopted by Multilocal's European and global clients.
Competitive Dynamics: Whether this partnership will drive other programmatic advertising platforms to enhance their creative curation offerings.