TripleLift Taps Verve's Dave Simon as CRO to Scale Revenue Amid Growth Push
Event summary
- TripleLift appointed Dave Simon as Chief Revenue Officer on August 10, 2026.
- Simon previously served as CRO and President of Marketplace at Verve.
- His hire completes TripleLift's executive leadership team.
- Simon will lead global revenue operations following the launch of TL Spark.
The big picture
TripleLift's appointment of Dave Simon as CRO underscores its push to scale revenue amid increasing demand for unified advertising solutions. The hire follows the launch of TL Spark, positioning TripleLift to capture market share in retail media, connected TV (CTV), and open internet advertising. Simon's extensive background in digital advertising suggests a strategic focus on deepening customer relationships and maximizing publisher yield.
What we're watching
- Revenue Scaling
- How Simon's experience at Verve and Moloco will translate to TripleLift's growth trajectory.
- Market Positioning
- Whether TripleLift can differentiate itself in the competitive ad tech space with TL Spark.
- Customer Retention
- The pace at which Simon deepens customer partnerships across retail media, CTV, and open internet.