TripleLift's Offsite Retail Media Drives 11x ROAS for Beauty Brands, Expanding Beyond Amazon
Event summary
- TripleLift showcased case studies across five industries, demonstrating offsite retail media's ability to drive new customer growth and measurable ROI.
- KIKO Milano's campaign delivered 11x higher ROAS and 79% lower eCPMs compared to Amazon Publisher Direct benchmarks.
- A leading toy manufacturer saw a 46% increase in new-to-business traffic and 279% more efficient CPM using TripleLift's offsite solutions.
- LU's campaign achieved 13% better CPC and 0.08% click-through rate against a 0.06% goal, with no additional data costs.
The big picture
As retail media matures, brands are increasingly looking beyond on-site placements to unlock incremental reach and drive performance across the consumer journey. TripleLift's offsite retail media capabilities, combining curated premium supply, retail-powered audience data, and adaptive creative technology, are enabling advertisers across every category to achieve measurable results at scale. The company's success in driving new customer growth and measurable ROI highlights the growing importance of offsite retail media as a core growth engine for brands.
What we're watching
- Scale and Adoption
- How quickly non-endemic advertisers like financial services brands will adopt offsite retail media to extend their reach beyond Amazon's owned-and-operated inventory.
- Performance Sustainability
- Whether TripleLift can sustain the performance gains demonstrated in these case studies as more brands shift spend to offsite retail media.
- Industry Trends
- The pace at which retailers and advertisers will prioritize offsite retail media as a core growth engine, moving beyond traditional on-site placements.