Smartly.io Solutions Oy

Smartly.io Solutions Oy is an AI-powered advertising technology platform headquartered in Helsinki, Finland. Founded in 2013 by Kristo Ovaska and Tuomo Riekki, the company's mission is to reinvent advertising by unifying creative, media, and intelligence to help brands launch faster, scale smarter, and deliver effective ad campaigns.

Smartly offers a comprehensive SaaS platform designed to automate and optimize digital advertising at scale. Its solutions include tools for creative production, campaign management, reporting, and analytics, leveraging AI to generate dynamic creative variants and optimize media spend. The platform supports advertising across major channels such as Meta (Facebook, Instagram), TikTok, Pinterest, Snapchat, Google (YouTube, Google Ads), Amazon, Reddit, and Connected TV (CTV). Smartly primarily serves enterprise brands, performance marketing teams, and advertising agencies.

Laura Desmond serves as the Chief Executive Officer of Smartly. The company has expanded its capabilities through strategic acquisitions, including Viralspace.ai (2021), AdLib (2022), and INCRMNTAL (2026), enhancing its AI-driven creative and measurement offerings. In March 2026, Smartly expanded its global footprint with a new Product, Engineering, and Commercial Hub in Mexico City, and in June 2026, it partnered with Roku to extend social advertising capabilities to connected TV. Smartly is recognized as a leader in AI-powered advertising technology, managing over $7 billion in global ad spend for more than 700 brands.