Wpromote x Giant Spoon Integrates Smartly AI for Faster Creative and Media Execution — Smartly.io Solutions Oy

Event summary

Wpromote x Giant Spoon partners with Smartly to integrate AI-powered creative and media activation into its Polaris IQ system.
Pilot program with Smartly achieved a 29% increase in lower-funnel ROAS and 26% reduction in spend for one client.
Manual reporting time dropped by up to 93%, allowing teams to focus on strategy and creative thinking.
Wpromote x Giant Spoon teams are pursuing Smartly certification and Badged Agency status to deepen partnership.
Smartly manages over $7 billion in ad spend globally and supports 800+ brands.

The big picture

The partnership reflects a broader industry shift towards AI-driven, end-to-end marketing solutions that connect consumer insights with real-time execution. With 82% of marketers lacking confidence in measuring brand impact, the integration of Smartly's technology into Wpromote x Giant Spoon's Polaris IQ system positions the agency to close this gap. The collaboration underscores the growing importance of speed, precision, and accountability in delivering measurable business outcomes for clients.

What we're watching

Integration Impact: How the full-scale rollout of Smartly's technology will affect Wpromote x Giant Spoon's client outcomes and operational efficiency.
Market Differentiation: Whether Wpromote x Giant Spoon can sustain a competitive edge by focusing on a connected approach to creative and media execution.
Certification Outcomes: The pace at which Wpromote x Giant Spoon achieves Smartly certification and how it influences client trust and business growth.