Smartly's ADVANCE Conference Returns to NYC, Focusing on AI-Driven Marketing — Smartly.io Solutions Oy

Event summary

Smartly's ADVANCE conference returns to New York City on September 29, 2026, at Spring Studios.
Over 750 senior marketing and advertising leaders from brands, agencies, and technology platforms are expected to attend.
The event will feature discussions on AI, creativity, media, and intelligence in marketing.
NBA Champion Josh Hart and PATH Talent CEO Matthew Hillman will explore building authentic cultural relevance and enduring brands.

The big picture

Smartly's ADVANCE conference underscores the growing importance of AI in marketing, as brands seek to turn abundant data into actionable intelligence. With over $7 billion in ad spend managed globally, Smartly is positioning itself at the forefront of the shift towards intelligent creative and media systems. The event highlights the strategic alliances with major platforms like Google, Meta, and TikTok, which are crucial for scaling AI-driven marketing solutions.

What we're watching

AI Integration: How Smartly will leverage AI to unify creative and media systems for competitive advantage.
Market Positioning: Whether Smartly can sustain its leadership in the creative advertising technologies space.
Strategic Partnerships: The pace at which Smartly's partnerships with major media platforms will drive growth and innovation.