Smartly Integrates with Amazon DSP to Expand CTV Advertising Capabilities
Event summary
- Smartly has integrated with Amazon DSP to enable advertisers to run video campaigns on Amazon's premium CTV inventory, including Prime Video and Fire TV.
- The integration allows for AI-powered creative optimization and personalization from social channels to streaming TV.
- Advertisers can manage and optimize Amazon DSP campaigns within the same workflow used for social advertising.
- The feature is available globally, with additional capabilities rolling out later in 2026.
The big picture
This integration comes as CTV investment accelerates, with nearly 70% of marketers planning to increase streaming budgets over the next year. The move positions Smartly to capitalize on the convergence of entertainment, commerce, and social media into a unified advertising experience. With strategic partnerships across major media platforms, Smartly aims to deliver relevant advertising at speed and scale.
What we're watching
- Market Adoption
- How quickly advertisers will adopt this integration to streamline their CTV and social advertising efforts.
- Performance Impact
- Whether the AI-driven creative optimization will significantly improve campaign performance metrics across channels.
- Competitive Response
- The pace at which competitors will develop similar integrations to keep up with Smartly's expanded capabilities.
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