Timbaland to Headline Smartly’s ADVANCE, Focusing on AI and Creativity in Advertising
Event summary
- Timbaland will headline Smartly’s ADVANCE event in New York City on September 29, 2026.
- The event will feature senior leaders from brands, agencies, media, and technology.
- Smartly’s ADVANCE will explore AI’s impact on creativity, commerce, and marketing.
- Smartly manages over $7 billion in ad spend globally and supports 800+ brands.
The big picture
Smartly’s ADVANCE event underscores the growing intersection of AI and creativity in advertising. With Timbaland’s participation, the event highlights the importance of human judgment and originality in an increasingly automated industry. Smartly’s strategic partnerships with major media platforms position it as a key player in the adtech space, managing significant ad spend and driving performance outcomes for Fortune 500 companies.
What we're watching
- AI Integration
- How Smartly’s AI-powered platform will influence the future of creative advertising.
- Industry Collaboration
- Whether the partnerships with major media platforms will drive further innovation in adtech.
- Creative Evolution
- The pace at which AI reshapes creative processes in the advertising industry.