ROKT Pte. Ltd.
Rokt is an e-commerce technology company that leverages artificial intelligence and machine learning to optimize the "Transaction Moment" for businesses. Its core mission is to make e-commerce smarter, faster, and better by unlocking real-time relevancy and providing personalized products, services, and offers on e-commerce websites. Founded in Sydney, Australia, in 2012, Rokt's global headquarters are now located in New York City, USA, with a significant R&D hub remaining in Sydney.
The company offers a comprehensive suite of products designed to enhance the customer journey during critical transaction points, including Rokt Catalog, Rokt Upcart, Rokt Pay+, Rokt Thanks, Rokt Ads, Rokt Aftersell, and the customer data platform Rokt mParticle. These solutions enable e-commerce partners and advertisers across various market segments, such as retail, travel, financial services, and media, to drive incremental revenue and customer engagement. Rokt partners with leading global brands including Macy's, Uber, Live Nation, PayPal, Hulu, Staples, and Albertsons.
Under the leadership of Co-Founder and CEO Bruce Buchanan, Rokt achieved unicorn status in 2020 and was valued at $3.5 billion as of 2025. The company has demonstrated sustained growth, maintaining a Compound Annual Growth Rate of over 40% for more than a decade. Recent strategic acquisitions include Aftersell in 2024, mParticle in 2025, and Canal in 2025, further expanding its product ecosystem. Rokt processes over 10 billion transactions annually and serves more than 33,000 active clients globally, solidifying its position as a key player in the e-commerce technology landscape.
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