Asda Doubles Checkout Revenue with Rokt AI-Powered Offers
Event summary
- Asda expanded its partnership with Rokt to integrate AI-powered offers at checkout across its online grocery business and George brand.
- Rokt Pay+ and Rokt Thanks generated a 72% year-over-year revenue growth for Asda's grocery business.
- Rokt revenue on George more than doubled after adding Rokt Pay+, with Pay+ now making up 51% of Rokt revenue on George.
- Customer conversion rates remained unchanged despite the introduction of new offers.
- Rokt expects to power over 13 billion transactions in 2026 and generated more than $800 million in revenue in 2025.
The big picture
Asda's expanded partnership with Rokt highlights the growing trend of retailers leveraging AI to enhance the checkout experience and generate incremental revenue. This move aligns with broader industry shifts towards personalized ecommerce solutions and the monetization of high-intent moments. Rokt's ability to integrate seamlessly without affecting customer conversion rates positions it as a key player in the retail media space, with significant potential for further growth.
What we're watching
- Revenue Diversification
- How Asda's new retail media revenue stream will affect its overall financial performance and strategic positioning.
- Customer Experience
- Whether Asda can maintain customer satisfaction while integrating more AI-driven offers at checkout.
- Partnership Expansion
- The pace at which Rokt can scale its AI solutions across other major retailers, given its recent partnerships and acquisitions.