Rokt Featured in Gartner’s 2026 Retail and Commerce Media Networks Guide
Event summary
- Rokt mentioned in Gartner’s 2026 Market Guide for Retail and Commerce Media Networks as an emerging postpurchase solution.
- Rokt’s network will power over 10 billion transactions in 2026 across thousands of ecommerce businesses.
- Rokt’s 2025 revenue exceeded $800 million.
- Recent partnerships include PayPal, Fanatics, Ulta Beauty, Cineplex, Albertsons, and Macy’s.
- Recent acquisitions include Canal, mParticle, and Aftersell.
The big picture
Rokt’s mention in Gartner’s 2026 Market Guide underscores the growing importance of postpurchase solutions in the evolving commerce media landscape. As retailers seek to maximize revenue without compromising customer experience, Rokt’s AI-driven technology positions it as a key player in leveraging high-intent transaction moments. With over 10 billion transactions expected in 2026 and significant revenue growth, Rokt’s strategic partnerships and acquisitions further solidify its role in the ecommerce ecosystem.
What we're watching
- Market Expansion
- How Rokt’s inclusion in Gartner’s guide will influence its market positioning and competitive edge in the commerce media space.
- Strategic Acquisitions
- Whether Rokt’s recent acquisitions of Canal, mParticle, and Aftersell will enhance its technological capabilities and market reach.
- Revenue Growth
- The pace at which Rokt can sustain its revenue growth trajectory, especially with its expanding partner network and transaction volume.
Related topics