Rokt Climbs to No. 4 on 2026 Best Workplaces in Advertising & Marketing List
Event summary
- Rokt ranked No. 4 on the 2026 Fortune Best Workplaces in Advertising & Marketing list, up from No. 9 in 2025 and 2023.
- The ranking is based on survey responses from over 10,000 employees in the advertising and marketing industry.
- Rokt also ranked No. 24 on the 2026 Fortune Best Workplaces in New York list in the small and medium category.
- Great Place To Work's Trust Index Survey collected over 1.3 million responses for the 2026 list.
The big picture
Rokt's rise in workplace rankings underscores the growing emphasis on employee experience as a key differentiator in the advertising and marketing industry. As companies increasingly recognize the link between workplace culture and financial performance, Rokt's strategic focus on fostering a positive work environment could enhance its competitive positioning. The company's ability to sustain this momentum will be critical as it continues to expand its ecommerce network and AI-driven solutions for leading global brands.
What we're watching
- Culture as Competitive Advantage
- How Rokt's improved workplace ranking will affect its ability to attract and retain top talent in the competitive advertising and marketing sector.
- Employee Impact on Financial Performance
- Whether Rokt's focus on employee satisfaction will translate into better financial performance and customer outcomes.
- Sustainability of Rankings
- The pace at which Rokt can maintain or improve its rankings in future years, given the dynamic nature of workplace culture.
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