Rokt Execs Join Gretzky, Fanatics, and Retail Giants to Debate AI and Commerce Media at Advertising Week 2026
Event summary
- Rokt participated in eight panel discussions at Advertising Week New York 2026, held October 5–7.
- Rokt executives joined leaders from Fanatics, Lowe's, Mastercard, and other major companies to discuss AI, commerce media, and customer relevance.
- Jon Humphrey, SVP & GM of Rokt Ads, shared the stage with NHL legend Wayne Gretzky and Fanatics' Tucker Kain for a leadership discussion.
- Sessions covered topics like building commerce media businesses beyond retail and AI's role in brand discovery.
- Rokt highlighted its AI-powered relevance solutions, particularly in partnership with Fanatics.
The big picture
Rokt's prominent presence at Advertising Week 2026 underscores the growing importance of AI in commerce media and customer engagement strategies. As companies across retail, financial services, and travel seek to monetize customer relationships, Rokt positions itself as a key player in delivering real-time relevance. The conference discussions highlight broader industry trends toward data-driven personalization and the shifting dynamics of brand discovery in an AI-powered world.
What we're watching
- AI Integration
- How Rokt will leverage its AI capabilities to maintain competitive advantage in the evolving commerce media landscape.
- Partnership Expansion
- Whether Rokt can sustain momentum from high-profile partnerships like Fanatics to drive long-term growth.
- Market Differentiation
- The pace at which Rokt can differentiate itself in a crowded field of AI-driven commerce solutions.