Plume Design, Inc.

Plume Design, Inc. is a Software-as-a-Service (SaaS) company headquartered in Palo Alto, California, that specializes in adaptive Wi-Fi services and smart home network management solutions. Founded in 2015, the company's core mission is to enhance connectivity experiences for households and small businesses by focusing on digital lifestyles and making technology moments better.

Plume offers a comprehensive platform that includes cloud-managed Wi-Fi, security, and workflow orchestration. Its key products and services, such as HomePass for smart home services, WorkPass for small businesses, and Uprise for multi-dwelling units, provide self-optimizing Wi-Fi, AI-powered cybersecurity, parental controls, and device management. The company also provides Haystack for network visibility and troubleshooting, and OpenSync, an open-source framework, to its primary market segment of Communications Service Providers (CSPs) globally.

Dan Herscovici assumed the role of President and CEO in April 2025. In January 2026, Plume acquired Sweepr, an AI-powered customer-care orchestration platform, further enhancing its offerings. The company also announced a significant evolution of its platform in February 2026, introducing an open, vendor-agnostic carrier-grade Agentic AI orchestration platform for ISP operations. Plume is a privately held company, valued at $2.6 billion as of October 2021, and serves as a trusted technology partner for over 450 ISPs across 58 countries, with nearly half a billion devices connected to its platform.