Plume Taps Cisco Veteran Rebecca Stone as CMO to Sharpen ISP Focus
Event summary
- Plume appointed Rebecca Stone as Chief Marketing Officer on January 21, 2026.
- Stone brings 20+ years of experience in enterprise and service provider marketing, most recently at Cisco.
- She will oversee marketing strategy to deepen ISP engagement and articulate Plume's AI-driven capabilities.
- Plume's platform connects nearly half a billion devices, with recent AI orchestration enhancements from Sweepr.
- Stone previously led marketing teams at Meraki, LiveRamp, DataSift, and Calix.
The big picture
Plume's appointment of Rebecca Stone as CMO underscores its strategic pivot to deepen ISP engagement amid intensifying broadband competition. With nearly half a billion devices on its platform and recent AI enhancements, Plume aims to solidify its position as a leader in cloud-managed Wi-Fi and smart home services. Stone's extensive experience in service provider marketing will be critical as the company navigates a rapidly evolving landscape shaped by AI and rising subscriber demands.
What we're watching
- ISPs
- How Stone's ISP-focused marketing strategy will differentiate Plume in a crowded market.
- AI Integration
- Whether Plume can effectively leverage Sweepr's AI orchestration to enhance subscriber confidence.
- Market Positioning
- The pace at which Plume can clarify its value proposition to ISPs amid rising subscriber expectations.
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