Plume Taps Cisco Veteran Rebecca Stone as CMO to Sharpen ISP Focus
Event summary
- Rebecca Stone, former Cisco SVP, appointed CMO of Plume on January 21, 2026.
- Stone brings 20+ years of enterprise and service provider marketing experience.
- Plume's platform connects nearly half a billion devices for 400+ ISPs globally.
- Recent acquisition of Sweepr adds AI orchestration capabilities to Plume's offerings.
The big picture
Plume's appointment of Rebecca Stone as CMO comes as the broadband landscape evolves with rising subscriber expectations and intensifying competition. The move underscores Plume's focus on leveraging its vast dataset and AI capabilities to strengthen ISP partnerships. With nearly half a billion devices connected to its platform, Plume aims to differentiate itself through clearer value articulation and deeper customer engagement.
What we're watching
- ISPs
- How Stone's ISP experience will impact Plume's engagement strategy.
- AI Integration
- The pace at which Plume incorporates Sweepr's AI tools into its platform.
- Market Differentiation
- Whether Plume can position itself as the obvious choice in a crowded market.
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