Plume Unifies Customer and Marketing Leadership Under New CCMO
Event summary
- Plume promotes Rebecca Stone to Chief Customer and Marketing Officer (CCMO), expanding her role to include direct ownership of customer success.
- Stone, who joined Plume as CMO in January 2026, brings over 20 years of experience from Cisco and Meraki.
- The move reflects Plume's strategic focus on integrating the entire customer lifecycle under a single executive leader.
- Plume serves 450+ ISPs across 58 countries, managing ~600 million connected devices in 50 million homes.
The big picture
Plume's creation of the CCMO role underscores the growing importance of customer experience in the ISP sector, particularly as AI reshapes service delivery expectations. The move aligns with broader industry trends where technology providers are deepening partnerships with ISPs to enhance subscriber retention and reduce churn. With gigabit speeds surpassing 25% penetration in the U.S., Plume's strategic investment in customer-centric leadership positions it to capitalize on the increasing demand for differentiated broadband experiences.
What we're watching
- Execution Risk
- How effectively Stone can unify Plume's customer-facing journey under a single leadership structure.
- Market Differentiation
- Whether Plume's focus on AI-driven subscriber experience will sustain its competitive edge in the ISP market.
- Strategic Alignment
- The pace at which Plume integrates customer success insights into its product roadmap and go-to-market strategy.
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