Plume Unifies Customer and Marketing Leadership Under New CCMO — Plume Design, Inc.

Event summary

Plume promotes Rebecca Stone to Chief Customer and Marketing Officer (CCMO), expanding her role to include direct ownership of customer success.
Stone joined Plume as CMO in January 2026, bringing over 20 years of experience from Cisco and Meraki.
The move reflects Plume's strategic focus on integrating the entire customer lifecycle under a single executive leader.
Plume serves 450+ ISPs across 58 countries, managing ~600 million connected devices in 50 million homes.

The big picture

Plume's creation of the CCMO role underscores the growing importance of customer experience in the broadband industry, particularly as AI elevates subscriber expectations. With gigabit speeds surpassing 25% penetration in the U.S., ISPs are under pressure to differentiate through service quality and retention strategies. This leadership investment suggests Plume is positioning itself as a comprehensive partner for ISPs navigating this competitive landscape.

What we're watching

Execution Risk: Whether Plume can effectively integrate customer success and marketing functions under a single leader.
Market Differentiation: How this structural change will position Plume against competitors in the AI-driven ISP services landscape.
Strategic Alignment: The pace at which Plume can translate its customer-first approach into measurable outcomes for global ISP partners.