Perion Network Ltd.

Perion Network Ltd. is a global technology company specializing in digital advertising solutions, headquartered in Tel Aviv, Israel. Its core mission is to enhance the effectiveness of digital advertising by developing adaptable technologies that connect people, places, and creativity. The company operates as an AI-native execution infrastructure provider, enabling advertisers to connect with consumers across various digital channels.

Perion's primary offering is Perion One, a unified omnichannel advertising platform designed for planning, activating, optimizing, and measuring digital advertising campaigns. This platform provides solutions for advertisers, brands, agencies, retailers, and publishers, covering market segments such as Connected Television (CTV), Digital Out-of-Home (DOOH), display, video, audio, social media, search, and retail media. The company leverages AI-powered optimization tools, including its Outmax AI Agent and SORT® technology, to deliver precise and contextually relevant ads while prioritizing user engagement, privacy, and brand safety.

Led by CEO Tal Jacobson, who assumed the role in 2023, Perion has recently focused on strategic acquisitions and collaborations to expand its capabilities. In August 2026, Perion acquired PRN, an in-store retail media company, to accelerate its presence in that segment. Additionally, in December 2024, the company announced a collaboration with Experian to enhance cross-channel targeting and attribution. Perion emphasizes its AI-native execution infrastructure and omnichannel approach to deliver performance and measurable outcomes in the evolving digital advertising landscape.