Best Buy Canada Taps Perion to Modernize In-Store Digital Signage Network — Perion Network Ltd.

Event summary

Best Buy Canada has selected Perion as its full-stack technology partner to power its in-store digital signage network, transitioning to a programmatic-first retail media model.
Perion’s suite includes Ad Server, SSP, and Header Bidding technologies, replacing Best Buy Canada’s legacy systems.
The partnership aims to optimize yield and monetization efficiency through dynamic, impression-level decisioning.
Best Buy Canada operates 308 stores across Canada, making this one of the largest SSP-enabled DOOH media networks in the Canadian market.

The big picture

This partnership underscores the growing trend of retailers leveraging programmatic advertising to modernize their in-store media offerings. Perion’s full-stack adoption by Best Buy Canada validates its strategy to increase share of wallet and long-term customer retention through deep, multi-layer platform integration. The deal also highlights the increasing importance of digital out-of-home (DOOH) media networks in the retail landscape, particularly in Canada’s largest consumer electronics retailer.

What we're watching

Market Expansion: How Perion’s partnership with Best Buy Canada will influence its footprint in the retail media ecosystem and its ability to secure similar enterprise-level mandates globally.
Technology Integration: Whether Best Buy Canada’s transition to Perion’s full-stack solution will drive long-term customer retention and increase Perion’s share of wallet.
Yield Optimization: The pace at which Perion’s dynamic, impression-level decisioning engine will improve monetization efficiency and real-time performance metrics for advertisers.