Perion Expands Outmax AI Agent into Greece and CEE via Acrossmedia241 Partnership — Perion Network Ltd.

Event summary

Perion partners with Acrossmedia241 to bring its AI agent Outmax to Greece and the CEE region.
Acrossmedia241 has established relationships with national tourism boards and global buying desks in the region.
Outmax optimizes advertising across YouTube, Meta, TikTok, and other leading DSPs for custom business outcomes.
The partnership will be publicly launched at the Programmatic & Beyond Conference in Athens on July 9, 2026.

The big picture

Perion's partnership with Acrossmedia241 extends its AI-native execution infrastructure into Greece and the CEE region, addressing advertisers' growing need for accountability across digital channels. This move aligns with Perion's strategy of leveraging regional partners to expand Outmax's reach, similar to its previous expansions in China and Africa. The collaboration aims to lower customer acquisition costs and drive margin-accretive growth, reinforcing Perion's 2028 growth targets.

What we're watching

Market Penetration: How effectively Perion and Acrossmedia241 can leverage existing relationships to drive Outmax adoption in Greece and CEE.
Revenue Growth: Whether the partnership will accelerate Outmax's path to revenue growth as seen in previous regional expansions.
Competitive Positioning: The pace at which Perion can differentiate Outmax from platform-standard benchmarks in a region with increasing demand for outcome-driven advertising.