Bouygues Telecom Cuts Customer Acquisition Costs 34% with Perion’s AI Agent
Event summary
- Bouygues Telecom deployed Perion’s Outmax AI agent across always-on campaigns, reducing customer acquisition costs by 34% for a Fiber-to-the-Home (FTTH) campaign.
- The deployment also lowered campaign carbon intensity by 51% while maintaining premium inventory access and improving engagement metrics.
- Outmax dynamically recalibrated optimization priorities as campaign objectives evolved, improving predefined KPIs across branding and performance objectives.
- Bouygues Telecom plans to extend the Outmax-powered framework into additional channels, demonstrating the model's portability and repeatability.
The big picture
Perion’s deployment with Bouygues Telecom underscores the growing demand for AI-driven solutions in digital advertising, particularly in reducing costs and environmental impact. The success of Outmax in dynamically optimizing campaigns across Meta highlights the shift towards autonomous AI agents as a core component of enterprise marketing operations. This trend is likely to accelerate as marketers seek real-time, measurable efficiency across multiple channels and objectives.
What we're watching
- Scalability
- Whether Perion can replicate Bouygues Telecom’s success across other clients and industries.
- Market Differentiation
- How Perion’s AI-native execution strategy positions it against platform-native optimization tools.
- Sustainability Impact
- The pace at which AI-driven optimizations reduce carbon intensity in digital advertising campaigns.
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