Perion Introduces AI-Powered Self-Serve Tool to Streamline Digital Advertising — Perion Network Ltd.

Event summary

Perion launched Ask Perion, a self-serve agentic interface within the Perion One platform, alongside a mobile app, debuting at Cannes Lions 2026.
The tool combines an Insights Agent for campaign performance analysis and a Planning Agent for cross-channel media planning.
Ask Perion aims to reduce Perion’s cost-to-serve and accelerate campaign turnaround times.
The launch is part of Perion’s phased transition toward a self-serve execution model, aligning with its 2028 growth plan.

The big picture

Perion’s launch of Ask Perion reflects the broader industry shift toward AI-driven, self-serve solutions in digital advertising. As omnichannel execution becomes more complex, tools that simplify campaign management and accelerate decision-making are gaining traction. The move aligns with Perion’s strategic pivot toward a unified AI-native infrastructure under the Perion One brand, positioning the company to compete more effectively in a rapidly evolving market.

What we're watching

Adoption Pace: How quickly marketers will integrate Ask Perion into their workflows and whether it gains traction among Perion’s existing clients.
Market Share Impact: Whether the self-serve model will help Perion capture greater market share in the competitive digital advertising space.
Operational Efficiency: The extent to which Ask Perion reduces Perion’s cost-to-serve and optimizes operational workflows.