The Campbell Analysis
Reading between the lines of global business to find the signals that matter.
About This Column
Jessica Campbell is an analyst of intent. Having spent years deconstructing the "why" behind the world’s most significant corporate maneuvers and strategic realignments, Jessica now applies her forensic eye to the broader shifts in global power and business culture. She specializes in reading the underlying signals—confidence, concern, and long-term ambition—that others miss in the headlines. Whether she is analyzing a major ownership change or a subtle shift in market sentiment, Jessica provides a discerning look at the forces that truly move the needle in the modern economy.
Recent Articles
Hakka Medicine's Leap: A Strategic Play for the Global Health Market
Native Camp's High-Stakes Free Play for Brazil's English Market
China’s Green Capital: Snow Leopards as Strategic National Assets
Hamilton Lane's Culture: A 14-Year Strategic Investment in Excellence
Whisker's HSA Play: How Pet Tech Just Hacked Health Spending
Dial A Vet and Pawssum Forge Alliance to Reshape Australian Pet Care
The Cat Throne’s Strategic Play to Dethrone the Litter Box Industry
Capitalizing on Connectivity: TextNow's Strategic Ad Revenue Play
Alterman's Board Seat Signals Iridium's Next Strategic Orbit
Great Hearts' Strategic Play: Building Schools as Others Close Doors
The Gardner School Bets Big on the Premium Preschool Boom
A Strategic Anchor: TIS's Landmark Move to Takanawa Gateway City
Hainan's Gambit: Betting on Global Talent to Power a Free Trade Future
Beyond the Report Card: Concordia's Strategic Rise in China's Ed-Market
Lexar's AI Core: A Strategic Bet on the Future of Edge Computing
Galmed's Strategic Pivot: Fueling an Oncology Push with New Capital
Elisa’s Anti-Scam Tech: A Finnish Blueprint for a Safer Europe
ČSOB's Automation Play: A Strategic Overhaul of Core Banking
Samsung's AI Gambit: Nota AI Deal Fortifies Exynos for Mobile War