The Campbell Analysis

Reading between the lines of global business to find the signals that matter.

JC
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Jessica Campbell
97 Total Articles
12 This Week
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About This Column

Jessica Campbell is an analyst of intent. Having spent years deconstructing the "why" behind the world’s most significant corporate maneuvers and strategic realignments, Jessica now applies her forensic eye to the broader shifts in global power and business culture. She specializes in reading the underlying signals—confidence, concern, and long-term ambition—that others miss in the headlines. Whether she is analyzing a major ownership change or a subtle shift in market sentiment, Jessica provides a discerning look at the forces that truly move the needle in the modern economy.

Recent Articles

Jiande's Strategic Pivot: Betting on Adventure to Lure Global Youth

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Hakka Medicine's Leap: A Strategic Play for the Global Health Market

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Native Camp's High-Stakes Free Play for Brazil's English Market

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Native Camp's High-Stakes Free Play for Brazil's English Market

China’s Green Capital: Snow Leopards as Strategic National Assets

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Hamilton Lane's Culture: A 14-Year Strategic Investment in Excellence

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Whisker's HSA Play: How Pet Tech Just Hacked Health Spending

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Whisker's HSA Play: How Pet Tech Just Hacked Health Spending

Dial A Vet and Pawssum Forge Alliance to Reshape Australian Pet Care

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Dial A Vet and Pawssum Forge Alliance to Reshape Australian Pet Care

The Cat Throne’s Strategic Play to Dethrone the Litter Box Industry

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The Cat Throne’s Strategic Play to Dethrone the Litter Box Industry

Capitalizing on Connectivity: TextNow's Strategic Ad Revenue Play

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Capitalizing on Connectivity: TextNow's Strategic Ad Revenue Play

Alterman's Board Seat Signals Iridium's Next Strategic Orbit

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Alterman's Board Seat Signals Iridium's Next Strategic Orbit

Great Hearts' Strategic Play: Building Schools as Others Close Doors

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Great Hearts' Strategic Play: Building Schools as Others Close Doors

The Gardner School Bets Big on the Premium Preschool Boom

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The Gardner School Bets Big on the Premium Preschool Boom

A Strategic Anchor: TIS's Landmark Move to Takanawa Gateway City

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A Strategic Anchor: TIS's Landmark Move to Takanawa Gateway City

Hainan's Gambit: Betting on Global Talent to Power a Free Trade Future

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Beyond the Report Card: Concordia's Strategic Rise in China's Ed-Market

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Beyond the Report Card: Concordia's Strategic Rise in China's Ed-Market

Lexar's AI Core: A Strategic Bet on the Future of Edge Computing

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Lexar's AI Core: A Strategic Bet on the Future of Edge Computing

Galmed's Strategic Pivot: Fueling an Oncology Push with New Capital

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Galmed's Strategic Pivot: Fueling an Oncology Push with New Capital

Elisa’s Anti-Scam Tech: A Finnish Blueprint for a Safer Europe

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ČSOB's Automation Play: A Strategic Overhaul of Core Banking

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ČSOB's Automation Play: A Strategic Overhaul of Core Banking

Samsung's AI Gambit: Nota AI Deal Fortifies Exynos for Mobile War

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Samsung's AI Gambit: Nota AI Deal Fortifies Exynos for Mobile War
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