The Campbell Analysis

Reading between the lines of global business to find the signals that matter.

JC
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Jessica Campbell
97 Total Articles
12 This Week
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About This Column

Jessica Campbell is an analyst of intent. Having spent years deconstructing the "why" behind the world’s most significant corporate maneuvers and strategic realignments, Jessica now applies her forensic eye to the broader shifts in global power and business culture. She specializes in reading the underlying signals—confidence, concern, and long-term ambition—that others miss in the headlines. Whether she is analyzing a major ownership change or a subtle shift in market sentiment, Jessica provides a discerning look at the forces that truly move the needle in the modern economy.

Recent Articles

McKay & Go West Forge New Ultra-Fast Chicago-Tokyo Trading Route

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Boatsetter, Getmyboat Merge to Create Global Boating Powerhouse

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Boatsetter, Getmyboat Merge to Create Global Boating Powerhouse

Revelstoke's Ascent: Inside the Resort's Luxury Real Estate Boom

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Revelstoke's Ascent: Inside the Resort's Luxury Real Estate Boom

Seabourn Blends Luxury & Expedition in Epic 2028 World Cruise

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Seabourn Blends Luxury & Expedition in Epic 2028 World Cruise

Fluffy's Pet Project: Star-Powered Awards to Honor Furry Friends

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Fluffy's Pet Project: Star-Powered Awards to Honor Furry Friends

Goal at Sea: Princess Cruises' Big Bet on the FIFA World Cup 26™

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Goal at Sea: Princess Cruises' Big Bet on the FIFA World Cup 26™

Vietnam's Bamboo Jewel: A New Era of Sustainable Luxury Emerges

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Vietnam's Bamboo Jewel: A New Era of Sustainable Luxury Emerges

DeFi Technologies' Bold Brazil Play: A Gateway to LATAM's Crypto Boom

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DeFi Technologies' Bold Brazil Play: A Gateway to LATAM's Crypto Boom

Radisson's Power Play: Betting Big on Philippine Tourism's Boom

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Radisson's Power Play: Betting Big on Philippine Tourism's Boom

Powering the AI Boom: Hyosung’s Mega-Investment in the U.S. Grid

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Powering the AI Boom: Hyosung’s Mega-Investment in the U.S. Grid

AMC's Governance Paradox: Shareholders Vote Yes, But Reforms Fail

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AMC's Governance Paradox: Shareholders Vote Yes, But Reforms Fail

Netflix's New Blueprint: From Streaming Screens to Immersive Worlds

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Netflix's New Blueprint: From Streaming Screens to Immersive Worlds

Ryman's Dual Bet: What to Watch in its Hospitality & Music Earnings

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Ryman's Dual Bet: What to Watch in its Hospitality & Music Earnings

Alaska's High-Stakes Bet on Seattle's New Year's Spectacle

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Alaska's High-Stakes Bet on Seattle's New Year's Spectacle

The Gingerbread Gambit: Historic Hotels' Sweet Strategic Investment

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The Gingerbread Gambit: Historic Hotels' Sweet Strategic Investment

Hyatt's Safari Strategy: Loyalty Points Meet Purposeful Profit

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Hyatt's Safari Strategy: Loyalty Points Meet Purposeful Profit

Marriott’s Million-Point Bet on the 2026 Experience Economy

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Marriott’s Million-Point Bet on the 2026 Experience Economy

The Silent Seekers: Unlocking the Millennial Spiritual Economy

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The Silent Seekers: Unlocking the Millennial Spiritual Economy

Kodiak's Strategic Ascent: Fueling Olympic Gold and Brand Growth

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Kodiak's Strategic Ascent: Fueling Olympic Gold and Brand Growth

Kalahari's $50M Pivot: From Water Slides to Luxury Treehouse Retreats

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Kalahari's $50M Pivot: From Water Slides to Luxury Treehouse Retreats
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