The Campbell Analysis

Reading between the lines of global business to find the signals that matter.

JC
Editor
Jessica Campbell
97 Total Articles
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About This Column

Jessica Campbell is an analyst of intent. Having spent years deconstructing the "why" behind the world’s most significant corporate maneuvers and strategic realignments, Jessica now applies her forensic eye to the broader shifts in global power and business culture. She specializes in reading the underlying signals—confidence, concern, and long-term ambition—that others miss in the headlines. Whether she is analyzing a major ownership change or a subtle shift in market sentiment, Jessica provides a discerning look at the forces that truly move the needle in the modern economy.

Recent Articles

CData Taps MuleSoft Vet to Build the Brains Behind Enterprise AI

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CData Taps MuleSoft Vet to Build the Brains Behind Enterprise AI

Nexans Taps EV Veteran Vincent Piquet as CFO to Power Growth Strategy

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Nexans Taps EV Veteran Vincent Piquet as CFO to Power Growth Strategy

Chartmetric & NetEase: The Strategic Key to China's Music Market

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Beyond the Hype: AMD's Hardware Proves Its Mettle in Frontier AI

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Beyond the Hype: AMD's Hardware Proves Its Mettle in Frontier AI

Spire's Micro-Sensor Aims for Macro Gains in Weather Data Market

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Spire's Micro-Sensor Aims for Macro Gains in Weather Data Market

SAS's Strategic Data Play: Unlocking AI With Synthetic Clones

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SAS's Strategic Data Play: Unlocking AI With Synthetic Clones

Guillemot Brothers Extends Ubisoft Financing, Securing Family Control Amid Turnaround

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Guillemot Brothers Extends Ubisoft Financing, Securing Family Control Amid Turnaround

Xtrackers Filing Reveals Strategy in Hot ESG and Tech ETF Market

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LHV Group’s Share Buyback Signals Confidence Amidst Baltic Economic Shifts

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LHV Group’s Share Buyback Signals Confidence Amidst Baltic Economic Shifts

Havila Kystruten Secures NOK 161M Boost: Coastal Route Compensation Revised

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Mongolia's Uranium Boom Fuels Environmental Tech Firm's Expansion

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PayPoint Directors Invest Amidst Volatility: Signal of Confidence or Calculated Risk?

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PayPoint Directors Invest Amidst Volatility: Signal of Confidence or Calculated Risk?

Baltic Tourism Faces Uncertainty as Novaturas Deal Collapses

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Baltic Tourism Faces Uncertainty as Novaturas Deal Collapses

Epsilon Energy Expands Powder River Basin Footprint with $49M Peak BLM Lease Acquisition

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Epsilon Energy Expands Powder River Basin Footprint with $49M Peak BLM Lease Acquisition

Tikehau Capital's Ongoing Buyback: A Signal of Confidence or Market Countercurrent?

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Infortar Diversifies into Biogas: Estonian Energy Play Bolsters Renewable Portfolio

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Infortar Diversifies into Biogas: Estonian Energy Play Bolsters Renewable Portfolio

SATO Oyj Insider Buying Signals Confidence Amidst Finnish Housing Market Recovery

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SATO Oyj Insider Buying Signals Confidence Amidst Finnish Housing Market Recovery

VCT Share Buyback: Octopus AIM VCT 2 Signals Stability Amidst Market Flux

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Octopus AIM VCT Share Buyback Signals Confidence Amidst Market Volatility

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Eurofins CEO’s Investment Signals Confidence Amid Real Estate Strategy

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Eurofins CEO’s Investment Signals Confidence Amid Real Estate Strategy
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