Sports

Sun Cruiser is now the official cocktail of the U.S. Open. This landmark deal signals a major shift in sports sponsorship and Boston Beer's big bet beyond beer.

A new initiative aims to help local shops and restaurants capitalize on the billion-dollar economic impact of the 2026 global soccer championship in Dallas.

A five-year partnership turns Pitt basketball's on-court hustle into over $50,000 for United Way, showcasing a powerful model of local collaboration.

As the BNP Paribas Open unfolds, every point is a victory for young girls, funding a program that has spent 30 years building confidence and character.

Skechers' new partnership with Birmingham Phoenix signals a revolution in cricket, fueled by private equity and a brand's bold play for sports dominance.

Tyson Foods' landmark deal with Arkansas isn't just about jersey patches; it's a new blueprint for NIL and corporate partnership in the NCAA.

Twenty teams, a historic solo sailor, and returning champions prepare to battle the elements in Asia's premier offshore race from Hong Kong to the Philippines.

Undefeated heavyweights clash in Miami as Jon Jones's Dirty Boxing Championship redefines combat sports with its high-action, high-finish hybrid rules.

Super Bowl champ Michael Oher joins The Samaritan Inn's fight against rising homelessness in North Texas at the INN Bloom 'Seeds of Change' luncheon.

Facing a 5-day suspension for failures tied to the Jontay Porter scandal, PointsBet Canada is claiming human error while the AGCO calls it a systemic failure.

The Italian football giant finalizes a new credit facility, solidifying RedBird Capital’s control and fueling a strategy for global growth and a new stadium.

The Portland Thorns and KeyBank have forged a multi-year deal that goes beyond sponsorship, investing in youth development and financial literacy for girls.

Agassi Sports Entertainment hires MKTG to launch its AI-powered 'Agassi Intelligence' platform, aiming to revolutionize the booming racquet sports market.

The Raine Group hires Credit Suisse veteran Anthony Kontoleon, signaling a major push to dominate TMT advisory ahead of an anticipated tech boom.

A bootstrapped AI platform just won an award previously held only by FanDuel and DraftKings. Discover how PlayerProps.ai is changing the game.

The NHL's official salon is offering free haircuts to traded players and their families, a savvy marketing move that addresses the human cost of the game.

Amid declining tourism, the golf mecca doubles down with new tech, influencers, and aggressive deals at Toronto's top golf show to woo Canadians back.

UTR's Power Membership now includes over $250 in travel benefits, from hotel deals to lounge access, aiming to make competitive sports more affordable.

The Collegiate Cup is set as 12 universities head to Florida for the national championship, showcasing future stars and the rapid growth of cricket in America.

Xtreme One Entertainment's OTCQB uplist signals a new era for its XFC brand, aiming to boost investor trust and fund its 'minor league' MMA growth.