Social Media

New data reveals couples are ditching performative trends for authentic celebrations, prioritizing personal stories, immersive experiences, and real-time content.

Following a year of explosive growth, NowThis promotes Matt Grandchamp, tasking him with pioneering monetization models for a Gen Z-centric world.

A new platform gives celebrities real-time, licensed access to their own event photos, aiming to solve a major legal and branding headache for the industry.

For the second straight year, EZ Texting's win of the TrustRadius Buyer's Choice award shows how authentic user reviews are becoming the ultimate tech benchmark.

World No.1 table tennis star Sun Yingsha joins La Roche-Posay in a strategic play for Gen-Z hearts and the massive Asian beauty market.

Swapping fireworks for a star-studded music and light show, Hong Kong's New Year's countdown is a strategic bid to reignite global tourism.

Beyond sugar and spice, America's historic hotels are using elaborate gingerbread displays as a calculated investment in brand equity and holiday revenue.

A new report on 1 billion texts reveals when to send, what to say, and why SMS is beating email. Here's the data-driven strategy for 2026.

Granted a tight deadline by Nasdaq, Triller Group must fix its finances and failing stock price or face delisting. Is its hybrid social media-fintech model viable?

Beyond the GRAMMYs: How the Lipman brothers leveraged data and strategy to dominate the music industry and redefine the modern record label.