Rebranding

The heritage snack brand's nationwide Target debut marks a strategic leap, bringing its 'clean label' cookies and crackers to the mass market.

COC Properties rebrands as GenWorks Group, a move reflecting a diversified portfolio and new leadership while reaffirming its commitment to its Cary Oil roots.

One of America's top homebuilders is swapping staged photos for messy moments in a bold new campaign targeting a generation tired of perfect posts.

The Mountain Valley Lodge is closing for a massive renovation, reopening as a Hampton by Hilton. See how this will reshape tourism in Idaho's Wood River Valley.

The firm formerly known as Prism Group relaunches with a new name, a larger team, and two non-profits aimed at reshaping policy and advocacy in D.C.

ViaPath Technologies' new AI chatbot offers career guidance to incarcerated individuals, sparking hope for rehabilitation and debate on tech's role in justice.

Ditching passive holding, Lite Strategy generated $600k from Litecoin options to fund buybacks. Is this the new playbook for corporate crypto finance?

Radial launches Commerce Solutions, integrating AI fraud prevention and payment orchestration, as it prepares to rebrand and expand beyond logistics.

Armada Hoffler rebrands as AH Realty Trust, divesting multifamily and construction assets to slash debt and double down on the retail and office sectors.

Winning a top EdTech award, K12 Tutoring's success is backed by rigorous studies showing major gains, especially for students who need it most.

Iconic haircare brand John Frieda unveils a major rebrand with new formulas, a social-first campaign, and the influential Nader Sisters at the helm.

The firm reports a $195M cash reserve but a wider net loss as it nears crucial data readouts for its novel depression and anxiety drug candidates.

A niche crypto-mining publication rebrands to tackle the massive energy and infrastructure buildout fueling the global AI revolution. Here's why.

Berlin's 86Tales is now EightSix, pivoting from music production to a strategic partner using AI and data to help brands make smarter sound choices.

Tokyo's premier creative festival returns, transforming nine districts with its 'FUTURE VINTAGE' theme, a new Vintage Fashion Week, and city-wide art.

Amid market volatility, Lavior is boosting US production and launching dual product lines, a strategic move to ensure stability for clinics and consumers alike.

Copper Intelligence debuts on the US market, securing a high-grade DRC copper asset amid a global shortage and a new US push for critical minerals.

South Seas Resort's stunning comeback is the backdrop for SI Swimsuit's issue on influential women, signaling a new era for Captiva Island.

Coca-Cola's billion-dollar brand Thums Up merges hip-hop, cricket, and a visual rebrand in an aggressive new campaign to capture India's youth market.

With a major brand refresh and a new campaign, indie powerhouse Milani is blurring the lines between mass and prestige. Here's how they're doing it.