Dazed Inc. Aims to Be the 'Starbucks of Cannabis' with Major Rebrand

AUSTIN, TX – May 22, 2026 – MedX Holdings, a company operating at the intersection of cannabis and hospitality, announced a sweeping corporate transformation today, initiating a rebrand to Dazed Inc. and signaling an aggressive new chapter of growth. The move, which includes a planned ticker symbol change to DAZE, is timed to leverage the monumental federal reclassification of cannabis to a Schedule III substance. This strategic pivot is coupled with a multi-city expansion of its flagship Lazydaze + Coffeeshop franchise and the impending launch of a direct-to-consumer coffee line, as the company boldly declares its ambition to become the "Starbucks of Cannabis."

A New Identity for a New Era

The decision to rename MedX Holdings (OTC: MEDH) to Dazed Inc. represents a significant strategic consolidation. While the Dazed brand has been part of the company's ecosystem for several years, this formal rebranding of the publicly traded parent entity aims to unify its corporate identity with the consumer-facing brands that are driving its growth. The move, which is now subject to final FINRA approval, is designed to eliminate market confusion and create a singular, powerful brand that resonates directly with its target audience.

This isn't just a name change; it's a declaration of intent. The company is shedding its more generic holding company moniker in favor of an identity that embodies its core business: the Lazydaze franchise and the Dazed Distribution network. By aligning its stock ticker with its primary brand, the company hopes to capture the attention of a new class of investors looking for pure-play exposure to the rapidly normalizing cannabis lifestyle market.

"Our mission has always been to integrate cannabis into the daily lifestyle of the modern consumer," said Hans Enriquez, CEO and President, in a statement released today. "By initiating our name change to Dazed Inc., we are uniting our corporate identity with the brands our customers already know and love."

Riding the Regulatory Wave

The timing of this corporate overhaul is no coincidence. It comes directly on the heels of the federal government’s final order to move cannabis from Schedule I to Schedule III of the Controlled Substances Act. This historic shift provides a powerful tailwind for the entire industry, and Dazed Inc. is positioning itself to be a primary beneficiary.

For years, cannabis operators have been crippled by Section 280E of the IRS tax code, a provision that prohibits businesses trafficking in Schedule I or II substances from deducting standard business expenses. This has resulted in sky-high effective tax rates that have stifled growth and profitability. The reclassification to Schedule III effectively removes this burden for compliant cannabis companies, potentially unlocking massive amounts of capital and dramatically improving net profitability.

Enriquez called the rescheduling a "defining inflection point for our company and the industry at large," noting that it is the "first of many catalysts that will dismantle historical stigmas." Beyond the tax relief, the move is expected to open doors to traditional banking services and institutional investment, sources of capital that have largely remained on the sidelines. For a company like Dazed Inc., which has focused on strengthening its balance sheet and reducing debt, this newfound access to capital could fuel its expansion at an unprecedented rate.

The 'Third Place': Blending Coffee and Cannabis Culture

At the heart of the company's strategy is the Lazydaze + Coffeeshop, a concept designed to create a modern "Third Place"—a social hub outside of home and work—for the cannabis-curious consumer. The company is putting this strategy into high gear with the announced grand openings of three new locations in June 2026, each chosen for its unique market dynamics.

New locations in San Marcos and Houston, Texas, demonstrate a forward-thinking approach in a restrictive state. With recreational cannabis still illegal in Texas, these cafes will operate within the state's legal hemp framework, offering hemp-derived cannabinoid products alongside traditional coffee. This allows the brand to build a physical footprint and customer base in a massive market, positioning itself perfectly for any future state-level legalization. The Houston location, situated next to the immersive art experience Meow Wolf, underscores the brand's focus on culture and lifestyle integration.

In contrast, the new Baltimore, Maryland, location represents a move into a mature, legal adult-use cannabis market. Maryland legalized recreational sales in July 2023, providing a more permissive regulatory environment for Dazed Inc. to potentially offer a wider range of products and experiences, including on-site consumption where local ordinances allow. This dual-pronged expansion strategy—building for the future in restricted markets while capturing immediate opportunity in legal ones—highlights a nuanced and ambitious national rollout plan.

Beyond the Cafe: A Multi-Channel Revenue Strategy

Dazed Inc. is ensuring its growth is not solely dependent on its physical retail footprint. The company announced it is in the final stages of securing strategic partnerships to scale its proprietary Lazydaze Coffee and Infused K-Cups. This product line is poised to become a cornerstone of the company’s revenue, targeting the vast at-home coffee market.

A new e-commerce platform, www.lazydazecoffee.com, is set to launch, enabling a direct-to-consumer (DTC) sales channel that complements planned placement on physical retail shelves. This multi-channel approach diversifies revenue and builds the Lazydaze brand well beyond the walls of its cafes.

Ensuring a consistent and high-quality experience across this growing ecosystem is the mandate of Dazed Distribution, the company's vertically integrated curation arm. By controlling the portfolio of products sold in all franchise locations, Dazed Inc. aims to differentiate itself from the fragmented and often inconsistent experience of traditional smoke shops or dispensaries. This focus on a curated, premium experience is central to its goal of becoming a trusted, mainstream lifestyle brand, capable of delivering on its promise to be the 'Starbucks of Cannabis' in a new, legitimized era.