Rebranding

A Dallas emergency room adopts a new name, ER of White Rock, signaling a hyper-local focus amid the complex landscape of freestanding emergency care.

After 30 years in entertainment, Character Media evolves to spotlight AAPI pioneers in business, tech, and leadership, launching a new era of influence.

As stress hits critical levels, one wellness company is betting that high-tech recovery and a new mindset can redefine self-care for a new generation.

Acclaimed crisis lawyer Mitch Schuster's elevation to name partner signals a strategic shift for the newly minted Meister Seelig & Schuster PLLC.

TD Bank's new sponsorship of The Amp Ballantyne goes beyond branding, weaving community programs and local business support into Charlotte's music scene.

Family-owned Canalta Hotels is upgrading two Alberta properties, blending modern amenities with a unique loyalty program that plants trees for every stay.

Phoenix Energy rebrands as Verantum, shifting from data visibility to AI-driven, verifiable asset performance to tackle the industry's execution gap.

As the U.S. nears its 250th, a new study shows Americans want brands, not politicians, to bridge divides. But authenticity is non-negotiable.

Moving beyond packages, Fetch unveils a new platform for trash, storage, and grocery delivery, aiming to simplify life for residents and operators alike.

The boutique hotel chain unveils its new "Where Stays Become Stories" tagline, launching a guest-driven campaign to capture the power of emotional branding.

Apex Systems' top Infor partner award underscores the critical role of enterprise platforms in the AI revolution and its future within the new Everforth brand.

Formerly Asha Therapeutics, the biotech rebrands with top talent and an AI platform that designs novel medicines from scratch for humanity's toughest diseases.

A new alliance between E-Power and Raytel aims to solve AI's biggest bottlenecks by combining ultra-fast optics with advanced power grids.

Chinese pet platform Boqii slashes losses by 75% despite falling revenue, betting its future on high-margin private labels and operational discipline.

LiveOnNY launches an emotional ad campaign using a classic song to address New York's critical shortage of registered organ donors. But is a song enough?

Amidst homeowner anxiety, Andersen's new ad campaign with the Property Brothers doubles down on a 123-year-old strategy: selling reliability and peace of mind.

For the second straight year, Prosperity Capital Advisors is a Best Place to Work. Here’s how its people-first culture is fueling national expansion.

The man who built PetWise from the ground up is back in the driver's seat, signaling a major strategic shift focused on innovation and growth.

IEC Holden, a century-old industrial leader, is now Rockit Motors, signaling an aggressive push to dominate North America's booming electrification market.

Actress Rachel Bilson partners with PetSafe and ASPCA in a new campaign, leveraging innovative products at Walmart to make fostering more accessible.