Rebranding

A new study shows ads in mobile games are far more effective than social media for reaching Hispanic audiences, boosting recall, engagement, and sales.

The independent wealth firm taps industry veteran Pete Alliegro for a new CIO role, signaling a major push to enhance its investment platform and attract top advisors.

Malaysian solar firm FGL faces delisting after a reverse stock split, meant to save its listing, backfired and wiped out its public share float.

Leading trailer manufacturer Novae unveils a sweeping portfolio overhaul, aiming to empower dealers and connect with modern customers through clearer brand identities.

Following the merger of Permascand and Magneto, the newly formed Elicron aims to dominate the green tech market with its advanced electrochemical solutions.

The creative agency ditches its confusing 'SPCSHP' moniker, appoints a new CCO, and bets its future on AI-powered creative systems and radical transparency.

COC Properties rebrands as GenWorks Group, a move reflecting a diversified portfolio and new leadership while reaffirming its commitment to its Cary Oil roots.

NCR Voyix expands its share repurchase program, signaling strong confidence while navigating a major business transformation and a competitive market.

Global X has terminated three ETFs, a strategic move that highlights key shifts in the booming Canadian ETF landscape. Here's what it means for investors.

After a year of major acquisitions and divestitures, the packaging giant posts surging profits and outlines a simplified, focused strategy for 2026.

Armada Hoffler rebrands as AH Realty Trust, divesting multifamily and construction assets to slash debt and double down on the retail and office sectors.

On its 10th anniversary, the global trading house launches a major charity drive, reflecting a strategic pivot towards ESG in a demanding industry.

Despite public speculation, a new survey shows Capitol Hill aides, especially Republicans, are deeply skeptical of a Trump 2028 bid, citing constitutional barriers.

Investors eye Paratus Energy’s Q4 results for updates on its Mexican rig contracts and payment cycles, contrasting with its strong Brazilian subsea performance.

With top proxy firms ISS and Glass Lewis on board, Criteo's plan to redomicile and simplify its stock structure is a major play for U.S. investors.

RBC Global Asset Management is overhauling its fund lineup, shifting to quantitative strategies and merging funds. Here’s what it means for investors.

The offender monitoring firm reversed a $2M loss, posting a $0.5M Q1 profit after focusing on key US states and shedding international assets.

Elanco's founding chairman and innovation head are leaving, marking a pivotal leadership shift as the animal health giant charts its post-spin-off future.

Iconic haircare brand John Frieda unveils a major rebrand with new formulas, a social-first campaign, and the influential Nader Sisters at the helm.

The firm reports a $195M cash reserve but a wider net loss as it nears crucial data readouts for its novel depression and anxiety drug candidates.