Rebranding

The man who built PetWise from the ground up is back in the driver's seat, signaling a major strategic shift focused on innovation and growth.

IEC Holden, a century-old industrial leader, is now Rockit Motors, signaling an aggressive push to dominate North America's booming electrification market.

Actress Rachel Bilson partners with PetSafe and ASPCA in a new campaign, leveraging innovative products at Walmart to make fostering more accessible.

An 80s pop hit's famous phone number is now a vital resource for cancer support, leveraging nostalgia to make help unforgettable for millions.

A Dubai clinic is turning the cosmetic tummy tuck into a medical necessity, offering a surgical solution for chronic back pain caused by muscle separation.

Showcasing its Cogynt.ai platform, Cogility plans to shift security from reactive detection to proactive, behavior-based prevention of insider risks.

The celebrity-trusted hair adhesive GHOSTBOND lands on Walmart shelves nationwide, democratizing professional-grade wig application for millions.

Celebrating 80 years, a new $2,500 scholarship aims to foster health literacy, community well-being, and diversity among Saskatchewan students.

Review giant Sitejabber becomes SmartCustomer, launching new AI verification, a ChatGPT app, and community forums to fight a rising tide of online fraud.

For millions with disabilities, a simple ride is a lifeline. One company is turning a logistical nightmare into a path to independence and essential care.

With a new focus and fresh capital, Trigon Metals begins a key drilling campaign at its Addana project, betting on Moroccan silver to power the future.

Fidelis Insurance Group completes a $163M repurchase of all shares from founding investor CVC, a move set to boost shareholder value ahead of its rebrand.

With a new CTO and a bold strategy, Lithuania's Artea Bank aims to challenge giants. Can it become the Apple of Baltic banking?

Korean skincare brand Purito Seoul unveils its 'From Soil to Seoul' vision, launching a global campaign with an immersive 'Oat Latte' pop-up in New York.

Fresh off a pivot from fintech, T3 Defense lands $20M to acquire critical suppliers, aiming to fix bottlenecks in America's defense industrial base.

Celebrating three decades, the craft brewer rolls out a strategic rebrand blending heritage with modern design to capture consumer pride in Canadian-made goods.

Destination marketing leader Digital Edge is now Go Fish Tourism + Business Events, integrating AI and expanded services to unify leisure and business travel promotion.

Leaving the volatile crypto world behind, Cipher Digital is raising billions to build massive data centers for tech giants like AWS and Google.

Beaver Street Fisheries sheds its legacy name for BSF, a strategic shift reflecting its $800M global operation and role in a complex seafood supply chain.

Dating platform Seeking launches a campaign with Holly Madison, offering free premium access for breakup stories and raising questions about user privacy.