Rebranding

As it turns six, crypto platform BYDFi expands into traditional finance, bolsters global regulatory compliance, and launches a $1M anniversary event.

The boutique hotel chain unveils its new "Where Stays Become Stories" tagline, launching a guest-driven campaign to capture the power of emotional branding.

Apex Systems' top Infor partner award underscores the critical role of enterprise platforms in the AI revolution and its future within the new Everforth brand.

Formerly Asha Therapeutics, the biotech rebrands with top talent and an AI platform that designs novel medicines from scratch for humanity's toughest diseases.

A new alliance between E-Power and Raytel aims to solve AI's biggest bottlenecks by combining ultra-fast optics with advanced power grids.

Chinese pet platform Boqii slashes losses by 75% despite falling revenue, betting its future on high-margin private labels and operational discipline.

LiveOnNY launches an emotional ad campaign using a classic song to address New York's critical shortage of registered organ donors. But is a song enough?

Amidst homeowner anxiety, Andersen's new ad campaign with the Property Brothers doubles down on a 123-year-old strategy: selling reliability and peace of mind.

For the second straight year, Prosperity Capital Advisors is a Best Place to Work. Here’s how its people-first culture is fueling national expansion.

The man who built PetWise from the ground up is back in the driver's seat, signaling a major strategic shift focused on innovation and growth.

IEC Holden, a century-old industrial leader, is now Rockit Motors, signaling an aggressive push to dominate North America's booming electrification market.

Actress Rachel Bilson partners with PetSafe and ASPCA in a new campaign, leveraging innovative products at Walmart to make fostering more accessible.

An 80s pop hit's famous phone number is now a vital resource for cancer support, leveraging nostalgia to make help unforgettable for millions.

A Dubai clinic is turning the cosmetic tummy tuck into a medical necessity, offering a surgical solution for chronic back pain caused by muscle separation.

Showcasing its Cogynt.ai platform, Cogility plans to shift security from reactive detection to proactive, behavior-based prevention of insider risks.

The celebrity-trusted hair adhesive GHOSTBOND lands on Walmart shelves nationwide, democratizing professional-grade wig application for millions.

Celebrating 80 years, a new $2,500 scholarship aims to foster health literacy, community well-being, and diversity among Saskatchewan students.

Review giant Sitejabber becomes SmartCustomer, launching new AI verification, a ChatGPT app, and community forums to fight a rising tide of online fraud.

For millions with disabilities, a simple ride is a lifeline. One company is turning a logistical nightmare into a path to independence and essential care.

With a new focus and fresh capital, Trigon Metals begins a key drilling campaign at its Addana project, betting on Moroccan silver to power the future.