Rebranding

With no added sugar and star power, PLEZi Hydration is challenging the status quo. Can it redefine athletic performance for a health-conscious generation?

A major senior living operator rebrands 34 communities, revealing a strategic response to a demographic wave and a looming national housing crisis for older adults.

Pursuit will release its Q1 2026 results on May 6. The report will test its strategy and offer a key health check for the global tourism sector.

Blue Cross Blue Shield Global Solutions partners with Sword Health, offering an AI-powered physical therapy app to expatriates facing chronic pain abroad.

The firm, recognized as EMEA's top MSSP, is pioneering an 'Agentic SOC' model that moves cyber defense beyond human limitations to an AI-driven future.

Thousands gathered in Zhengzhou to honor China's mythical founder, a grand ceremony blending ancient ritual with modern aspirations for global Chinese cohesion.

Publicly traded CNTN releases its Q1 2026 report on the Canton Network, revealing institutional adoption metrics and a unique token model for finance.

Six years after Hurricane Laura, Lake Charles opens a world-class Mardi Gras museum, signaling a new era of cultural tourism and resilience.

An unprecedented win in all seven categories of a top industry survey shows how Hive MLS's broker-centric model is reshaping agent satisfaction.

The former Hotel AKA Brickell is reborn as a Luxury Collection hotel, featuring a star chef and new design in Miami's fiercely competitive landscape.

Long-time PEO provider AlphaStaff evolves into a full HCM partner, reflecting a market-wide move toward strategic, data-driven workforce management.

A Dallas emergency room adopts a new name, ER of White Rock, signaling a hyper-local focus amid the complex landscape of freestanding emergency care.

After 30 years in entertainment, Character Media evolves to spotlight AAPI pioneers in business, tech, and leadership, launching a new era of influence.

As stress hits critical levels, one wellness company is betting that high-tech recovery and a new mindset can redefine self-care for a new generation.

Acclaimed crisis lawyer Mitch Schuster's elevation to name partner signals a strategic shift for the newly minted Meister Seelig & Schuster PLLC.

TD Bank's new sponsorship of The Amp Ballantyne goes beyond branding, weaving community programs and local business support into Charlotte's music scene.

Family-owned Canalta Hotels is upgrading two Alberta properties, blending modern amenities with a unique loyalty program that plants trees for every stay.

Phoenix Energy rebrands as Verantum, shifting from data visibility to AI-driven, verifiable asset performance to tackle the industry's execution gap.

As the U.S. nears its 250th, a new study shows Americans want brands, not politicians, to bridge divides. But authenticity is non-negotiable.

Moving beyond packages, Fetch unveils a new platform for trash, storage, and grocery delivery, aiming to simplify life for residents and operators alike.