Data & Analytics

With the hire of WPP's Andrew Tziatis, analytics giant EA signals a major push to bridge the gap between complex data and measurable marketing outcomes.

New research from Circana moves beyond vanity metrics, using advanced modeling to prove the incremental sales and ROI of influencer marketing for brands.

As complex litigation surges, CPT Group's appointment of a 28-year veteran isn't just a hire—it's a strategic move in a high-stakes, tech-driven industry.

Amity University and L&T Technology Services launch a Centre of Excellence to bridge India's critical EV skills gap, creating a new pipeline for innovation.

With $75.6B in billings, Omnicom is now the undisputed giant. But can it turn sheer size into real value for clients and avoid a culture clash?

Holcim's major acquisition of Xella signals a seismic shift in construction, betting big on sustainability. We explore the ripple effects of this deal.

With its #1 G2 ranking for results, Press Ranger validates a new PR playbook built on AI search visibility and verifiable ROI, not just distribution.

CZR Exchange touts 100,000 users and a hyped token launch, but beyond the marketing, a lack of regulatory transparency casts a shadow on its rapid rise.

A company's 13-year dataset reveals how it games Instagram's algorithm. We explore the tech, the ethics, and the high-stakes battle for digital influence.

Bayer's appointment of insider Kacy Perry to lead its Canadian Crop Science division isn't just a leadership shuffle; it's a strategic bet on continuity and AgTech acceleration.

Kardium’s landmark FDA win and a new wave of innovators signal a biotech boom, cementing British Columbia's status as a global hub for health innovation.

A new initiative promises to help rural clinics access federal funds for telehealth, but it’s also a savvy growth play for the tech company behind it.

New real-time imaging gives surgeons a 3D molecular map of cancer in the OR, poised to end the emotional and physical toll of reoperations for many.

Takeda is deploying Boltz's frontier AI across its labs, betting that AI agents can accelerate medicine by acting as a creative partner for scientists.

A deal between a Korean innovator and a Baxter subsidiary is set to replace the surgical microscope, promising better ergonomics and a future of AI-guided surgery.

Intelinair's new AGMRI AI Agent promises instant answers to complex farm questions. Is this the tool that finally tames agricultural data for good?

Amid a spiraling insurance crisis, a new company called Stand is betting it can fix Florida's broken market by modeling risk down to the nail and rewarding resilience.

A health AI company is adding top cardiologists to its board, signaling a strategic shift to prove that algorithms can solve real-world health crises.

R1's new Phare OS intelligence engine promises to upend the slow, costly cycle of medical claims. Can real-time adjudication finally fix a broken system?

A new UN-nonprofit partnership aims to transform methane monitoring from a passive exercise into a rapid response system, targeting oil and gas super-emitters.