Beauty & Personal Care

Megan Thee Stallion's new unisex fragrance with Coty is more than a product launch; it's a masterclass in brand authenticity and market disruption.

Tech veteran Sora Lee takes the helm at JIYU, blending Korean skincare with longevity science. How her creator-led strategy aims to redefine the beauty industry.

Dove's partnership with Prime Video's 'Elle' is more than product placement. It's a masterclass in leveraging nostalgia and integrated streaming content.

Kao USA's recall of its premium Oribe shampoo over bacterial contamination reveals the hidden operational risks that can undermine even top-tier brands.

Beyond the hype of new cosmetic lasers lies an invisible digital infrastructure of 'edvertising' and data, shaping how we manage aging and choose our care.

Amorepacific is rewiring K-beauty's DNA, moving from fleeting trends to a robust infrastructure of clinical data and advanced biological delivery systems.

With the launch of Cloud Aurora, Ariana Grande isn't just dropping a new perfume. She's reinforcing a masterclass in building a permanent, resilient brand.

Beyond a simple endorsement, Bethenny Frankel’s investment in dpHUE signals a calculated move to disrupt the multi-billion dollar at-home hair care market.

A viral marketing stunt involving a football legend and a fan's work shift reveals a masterclass in experiential branding and the future of sponsorship.

Hand & Stone appoints former Subway CEO Carrie Walsh to lead its next chapter. Can her fast-food playbook scale accessible luxury in the booming wellness economy?

Revision Skincare appoints Derrick Booker, a former scientist with a record of billion-dollar brand growth, to merge clinical rigor with modern marketing.

With its new Hydrating HA Water Gel, CeraVe isn't just launching a product; it's deploying a dual-front strategy combining proprietary Ceramide Booster Technology with an Amazon-exclusive release, signaling a major shift in how established brands innovate and go to market.

After facing a potential bond default, the German social commerce giant has completed a massive financial restructuring. Here’s how they did it and what it means.

A new report reveals TikTok Shop's brutal reality: brands must deploy 1,000 creators a quarter to be seen. Data now trumps narrative at Sephora and Ulta.

A tiny insect is at the center of a massive market surge, with cochineal extract projected to hit $119B. We decode the signals driving this natural colorant boom.

BYOMA and Barry's are merging fitness and skincare for Pride. This goes beyond marketing, signaling a strategic shift toward holistic wellness and experiential brand building.

A new report shows AI directs 80% of aesthetic medicine searches to AbbVie & Galderma, creating a 'visibility gap' that leaves 11,500 small clinics invisible.

Biodance's partnership with Georgina Rodriguez for Prime Day isn't just a sale. It's a masterclass in leveraging celebrity, virality, and innovation.

A new Korean skincare brand saw 614% sales growth in four months. The secret? A powerful trifecta of clinical expertise, e-commerce savvy, and logistics.

A new $7M-funded device, HaloBraid, promises to slash braiding time, easing the chronic pain of stylists and unlocking a market held back by the clock.