Advertising & Marketing

A small Okanagan town's generosity during wildfires and beyond earned it a national title and a $100,000 grant to further bolster its community spirit.

Coca-Cola's billion-dollar brand Thums Up merges hip-hop, cricket, and a visual rebrand in an aggressive new campaign to capture India's youth market.

Mediaplus North America hires Stephen Lee and Matt DeZarlo, signaling a major push in data analytics and media strategy fueled by its award-winning culture.

Carat AI's new platform offers AI agents to automate creative work, but user experiences raise questions about its ambitious memory and workflow claims.

Procter & Gamble unveils a massive athlete support plan for Milano Cortina 2026, blending personal care services with a powerful marketing strategy.

With a multi-million dollar ad starring William Fichtner, Ferrero is betting big that its European chocolate bar can win over the American market.

Pepsi reignites the Cola Wars with a Super Bowl ad from Taika Waititi, using a polar bear to challenge brand loyalty in the booming zero-sugar market.

Visa shifts its Olympic marketing, spotlighting the resilience of Mikaela Shiffrin and Oksana Masters in a new campaign for Milano Cortina 2026.

Tim Hortons launches a limited-edition 'Moonbits' box in London, ON, blending national pride, local hero worship, and savvy marketing for the Artemis II mission.

A Texas court dismisses all claims against entrepreneur Tahir Javed, revealing a deeper story of political rivalry and alleged online misinformation.

In a daring stunt, Pizza Hut served culinary experts a gourmet meal made entirely from its pizza ingredients. Can one dinner change how we see fast food?

OUTFRONT Media becomes the first OOH firm in ANA's elite partner program, signaling a major shift toward 'in-real-life' advertising for top brands.

The firm launches a new AI-powered framework, merging growth offense with risk defense to redefine B2B consulting in a complex, volatile market.

SHAREit Group has upgraded its mobile ad platform with a proprietary AI core, aiming to connect global brands with 2.4 billion users in high-growth markets.

By blending AI innovation with a 'whole person' wellness philosophy, MERGE sets a new standard for employee experience and industry leadership.

Varsity Spirit and Scripps Sports are launching a pro cheerleading league on national TV. See how paid athletes and a new format will redefine the sport.

Global agency INVNT appoints its first Chief AI Officer, betting on a unique human-centric leader to navigate the AI revolution in brand storytelling.

With rare dual Google accreditations, Audiencerate offers a blueprint for privacy-first advertising in a world without third-party cookies.

A landmark deal between retail, ad-tech, and media giants aims to build Europe's most advanced data-driven advertising network. What does it mean for brands?

A quiet investment in a communication platform is making a loud statement about the future of work and education. Here’s why it matters for your brand.