Advertising & Marketing

StatSocial's new 'Digital Twins' promise instant audience insights from AI models of real people. But does this mark the end of surveys or a new ethical minefield?

New research reveals Indigenous-led projects are not just a social good, but a critical economic engine for Canada's energy transition and resource economy.

PATTISON Outdoor's new PULSE platform, powered by 20 billion data points, promises a new era of precision for transit and airport advertising.

The new Barbie stamp series is more than a tribute; it’s a calculated business strategy by the USPS to leverage a cultural icon for its own survival.

As AI reshapes the market, Culturati Research’s new study bets on a hybrid model, combining machine learning with human expertise to navigate a fragmented world.

Fairplay's new user verification signals a market-wide shift. As India's stringent new rules take hold, compliance is becoming a key strategic asset.

A new report reveals a paradox in affiliate marketing: clicks are rising while sales fall. The culprit? A broken model. The solution? Quality over quantity.

After a trading halt and a flurry of corporate maneuvers, TJGC Group is back on Nasdaq. But what does its story reveal about market integrity and value?

MoEngage's new Merlin AI Custom Agents tackle martech's transparency problem, giving brands full visibility and control over their automated campaigns.

DAS42's Snowflake Partner award isn't just a trophy. It's a blueprint for how media companies are fighting data chaos to build AI-driven revenue engines.

A call for research on vaccine side effects exposes a deeper crisis: the collapse of public trust in science. Can rigorous data heal a polarized nation?

As ad dollars flood Connected TV, marketers grapple with a chaotic sea of fragmented data. A new AI platform, Kortex, promises a unified map to ROI.

From complex logistics to a digitally-fueled collectible craze, McDonald's is deploying a high-tech playbook to dominate the FIFA World Cup 26™.

A deep dive into EVADAV's restructuring reveals more than a corporate shuffle. It's a calculated blueprint for a vertically integrated performance marketing ecosystem.

Jonathan Gitlin, a 20-year veteran, takes the helm at Create, unveiling a new strategy focused on homegrown talent, global integration, and human-centric AI.

Former GroupM Global CEO Christian Juhl joins Akkio's board, signaling a major push to solve industry fragmentation with agentic AI infrastructure.

A new firm, RYE Digital Strategies, launches to bring commercial ad tech and full transparency to Republican campaigns, tackling a notoriously opaque market.

Facing a crisis of consumer trust, the food industry is uniting to fight dangerous myths and rebuild confidence in the science of what we eat.

MNTN's CEO faces investors at two key June conferences. Amid record profits and a competitive market, the stakes are high for the CTV ad-tech firm.

A stop-motion film about a found baby and an unlikely family has earned Klick Health and its non-profit partner dozens of the ad world's top honors.