Advertising & Marketing

Shokz's partnership with the Western States 100 isn't just a sponsorship; it's a masterclass in niche marketing. We deconstruct why a market-dominant brand is betting on 369 runners.

A simple choice between two types of flooring reveals a complex interplay of material science, climate resilience, and the rising power of hyper-local expertise.

Opendorse is pivoting from an NIL marketplace to a commerce engine, launching Athlete Commerce Media to directly link college athlete influence to sales at major retailers.

Digital agency Code3’s dual awards reveal a powerful strategy: using AI for massive efficiency gains while leveraging cultural insight for explosive revenue.

As a veteran president retires, creative agency Motive embraces a co-leadership model. Laura Harris dissects the strategic shift shaping its cultural future.

SponsorUnited’s new AI and star CCO hire signal a tech overhaul for the sponsorship world. But will it amplify human genius or just automate the status quo?

As ad tech firm Swivel staffs up with industry veterans, it's not just building a company—it's signaling the ad industry's shift from AI hype to execution.

A new report reveals 99% of advertisers see curation as vital, yet most fail to execute it effectively, fueling a crisis of transparency and wasted spend.

Pixalate's OpenEPG™ uses bidstream data to bring linear TV-style measurement to programmatic CTV, unlocking show-level insights and fraud detection.

The Singapore-based ad-tech firm soars up the Fortune SEA 500 rankings, backed by staggering revenue growth, a $150M Temasek investment, and a powerful AI engine.

Fox News Media unveils a massive multiplatform blitz for America's 250th, a strategic move to boost subscriptions, dominate the narrative, and cement its brand.

Big Happy is merging cinematic 3D with real-time data, turning static billboards into smart storytellers. This is the strategic shift making our cities see you.

A new partnership moves AI decisioning to the supply layer, promising advertisers better ROI and a privacy-first path in a world without cookies.

A new AI-powered ad verification suite promises to replace opaque legacy systems with explainable intelligence, tackling ad fraud and wasted spend.

For the third straight year, Omnicom tops the Effie Index. We look past the award to reveal the strategy, tech, and culture driving its market dominance.

With a fresh brand and a new Manhattan office, CMD Global Partners is betting that its senior-led, specialized model can win in the world's top M&A market.

Arman Tsarukyan's $1M wager turned into a massive payout, but the viral win for betting platform Jack.com raises serious questions about sports integrity.

By poaching top analysts from WARC and MAGNA, Brian Wieser's consultancy is making a bold play to dominate the global advertising intelligence market.

A minor probation mistake can lead to prison. While experts offer online advice, a new 'edvertising' model blurs the line between public service and marketing.

The AI influencer market is poised to hit $46B, but a 'realism problem' stalls trust. A new Dubai-based platform, FanPro Studio, claims to have solved it.