Advertising & Marketing

IAB Tech Lab's new standard reveals who handles ad bids, not just who gets paid. We analyze if this radical transparency can fix programmatic's trust deficit.

UTA's new Culture Canon suite moves beyond vanity metrics, offering brands a data-driven way to measure true cultural relevance and drive profit, especially with Gen Z.

Omnicom's new Acxiom Fan Graph promises to unify fragmented sports data. But can it deliver real ROI without crossing critical privacy lines?

In the chaotic AdTech and MarTech arena, enterprise deals are won or lost before a salesperson even calls. A new playbook reveals why analysts are the key.

A head-to-head test shows a new AI model doubling ad performance. For analyst Daniel Thomas, this is more than a tech win—it’s a strategic challenge to the walled gardens.

A new partnership injects digital precision into local TV, aiming to win back ad dollars. But can data and automation truly save the local broadcast?

A new partnership aims to close the gap between audience insight and ad activation. But does this 'agentic' model truly deliver the ROI brands demand?

TripleLift's latest results show brands are finding massive ROI far from retail sites. This strategic shift is rewriting the rules for growth and customer acquisition.

Instacart is betting that the 'TikTok-ification' of shopping can redefine the grocery aisle. Its new video feed is a power play in the retail media wars.

Samba's acquisition of Bestever AI isn't just another tech deal. It's a bold move to build truly autonomous ad agents fueled by massive, real-world data.

A $4.2T media landscape is emerging, powered not by subscriptions, but by AI-driven ads and a hunger for live events. What does this shift mean?

In a data-saturated world, a Santa Fe real estate story reveals a crucial market lesson: true investment value lies in nuanced, human expertise.

Texas Southern University's famed marching band graces Vogue on Juneteenth, a landmark moment blending history, high fashion, and the rising brand power of HBCUs.

With $75.6B in billings, Omnicom is now the undisputed giant. But can it turn sheer size into real value for clients and avoid a culture clash?

A new analyst report names Innovid a leader, but the real story is how its AI is solving the industry's biggest headache: disconnected workflows.

Amid data overload and budget cuts, Cision's new AI tool promises to decode media coverage into actionable strategy. But can it truly solve PR's dilemma?

The Wpromote x Giant Spoon and Smartly deal is more than an adtech partnership. It’s a strategic overhaul redefining agency value and proving marketing ROI.

WPP and AWS's new pact isn't just another AI deal. It's a strategic move to industrialize agentic AI, shifting from buzzy pilots to scalable, ROI-driven systems.

The 2026 StreamTV Awards reveal a shift toward advanced ad tech, strategic partnerships, and user-centric design, with Roku and Xumo dominating key categories.