Mundial Media Unveils AI Report for Real-Time Multicultural Sentiment

LOS ANGELES, CA – June 23, 2026 – Mundial Media, an advertising platform leveraging artificial intelligence to decode cultural context, today announced a significant expansion of its capabilities with the launch of its Brand Sentiment Report. This new offering, powered by the company's proprietary Cadmus AI engine, is designed to provide advertisers with a live, dynamic understanding of how their brands are perceived across a network of over 750 multicultural publishers. The announcement coincides with the strategic promotion of Mariana Magadan, the company's first employee, to Senior Vice President of National Sales, positioning her to lead the commercial strategy for this new suite of intelligence products.

This dual announcement signals a major push by the firm to move beyond ad activation and into the critical realms of measurement and intelligence. By offering a privacy-first, real-time alternative to traditional market research, Mundial Media aims to equip brands with the tools necessary to navigate the complex and rapidly evolving multicultural landscape.

A New Paradigm for Brand Perception

For decades, brand managers have relied on brand lift studies, consumer surveys, and focus groups to gauge public perception. While valuable, these methods often provide a retrospective look, capturing sentiment after a campaign has ended and relying on self-reported data from limited panels. Mundial Media's Brand Sentiment Report, slated for a Q3 2026 release, seeks to fundamentally change this dynamic.

“Brands will now be able to understand exactly how they are perceived across the multicultural digital landscape in real time—not through panels or surveys, but through the actual content their audiences are consuming every single day,” said Tony Gonzalez, CEO and Co-Founder of Mundial Media. “This is not a brand lift study. This is a ground-level view of what the real world is saying about your brand, and we believe it will fundamentally change how advertisers approach multicultural strategy.”

The report's methodology marks a significant departure from industry norms. Instead of asking consumers how they feel, it analyzes the context where a brand appears and the content that audiences are actively reading and engaging with. Built on the cookieless Cadmus AI engine, the system processes millions of pages daily, evaluating text, imagery, and tone to generate sentiment scores without using third-party cookies or personal identifiers. This approach not only respects user privacy but also captures insights from the nearly 50% of web users who block cookies, providing a more holistic view of the open web.

The Brand Sentiment Report will deliver a comprehensive dashboard that includes:

• Real-Time Sentiment Scoring: Tracking brand perception as it evolves across different multicultural segments and content verticals.
• Competitive Benchmarking: Analyzing how a brand’s sentiment compares to its competitors within similar contextual environments.
• Topic-Level Analysis: Pinpointing specific themes or issues where brand association is strongest or weakest.
• Context Mapping: Highlighting the cultural themes and narratives most frequently associated with a brand.
• Actionable Insights: Providing clear recommendations to inform messaging, creative strategy, and media planning.

This shift from lagging indicators to live intelligence allows for unprecedented agility, enabling brands to adjust campaigns, respond to cultural moments, and build resonance with an accuracy that was previously unattainable.

Unlocking the Multicultural Mainstream

At the core of this launch is a commitment to addressing a long-standing gap in the market research industry. For too long, tools for measuring brand health were not designed with the nuances of diverse audiences in mind, often treating multicultural consumers as a monolithic or niche segment.

“For too long, multicultural audiences have been underserved by research tools that were not built with them in mind,” Gonzalez added. “The Brand Sentiment Report changes that by putting the depth and richness of our publisher network to work for brands in a way that is both culturally relevant and analytically rigorous. We built this for the brands that understand multicultural consumers are not a niche—they are the market.”

This philosophy is embedded in the technology itself. Cadmus AI utilizes a unique “dual modeling” approach that combines sophisticated machine learning with continuous oversight from a team of multicultural engineers. This human-in-the-loop system ensures that the AI's analysis remains culturally resonant and avoids the biases that can arise from purely automated systems. By analyzing context, tone, and cultural nuance in real time, the platform helps advertisers place their brands in safe, relevant, and impactful environments.

By providing a granular view of how different communities perceive a brand, the report empowers marketers to move beyond broad generalizations and develop highly specific, culturally attuned strategies. It helps answer critical questions: Is our message resonating with the intended audience? Are there emerging cultural trends we should be part of? Is our brand being associated with positive or negative narratives within specific communities? This level of insight is crucial for building authentic connections and driving long-term brand loyalty in an increasingly diverse marketplace.

Leadership for a New Era of Growth

Driving the go-to-market strategy for this innovative product suite is Mariana Magadan, who has been promoted to Senior Vice President of National Sales. Her journey with Mundial Media is a testament to the company's growth; as its first employee, she has been a foundational pillar in building the organization's commercial success from the ground up.

Magadan has been instrumental in developing key agency and brand partnerships and accelerating revenue since the company’s inception. Her promotion reflects both her past contributions and her critical role in the company's future. In her new capacity, she will oversee the national sales strategy and lead the commercial rollout of the expanding Cadmus AI product line, ensuring that clients can fully leverage these new intelligence tools.

“Mariana has been instrumental in building Mundial Media from the ground up,” said Gonzalez. “She understands our clients, our partners, and the future of multicultural advertising better than almost anyone in the industry. As we expand Cadmus AI beyond activation and into insights, measurement, and intelligence, Mariana is uniquely positioned to help advertisers unlock the full value of these innovations.”

Her leadership will be pivotal in translating complex technological capabilities into tangible business outcomes for clients, bridging the gap between AI-powered data and effective, real-world marketing strategy.

The Future of Contextual Intelligence

The Brand Sentiment Report is the first of several new offerings planned as part of Mundial Media's broader Cadmus research suite. The company has announced that additional products focused on creative effectiveness, audience insights, and political research will also be rolled out in Q3 2026. This strategic expansion firmly positions the platform as an end-to-end solution for advertisers, covering the entire lifecycle from activation and measurement to deep intelligence and strategic planning.

This move comes at a critical juncture for the advertising industry, which is grappling with the deprecation of third-party cookies and a heightened focus on data privacy. Mundial Media's privacy-by-design, contextual-first approach is not just a response to these trends but an effort to define the next generation of advertising technology. By deriving insights from the content itself rather than user tracking, the platform offers a sustainable and effective path forward for brands looking to reach audiences at the right cultural moment.