Sparkle Grooming Corp.

Sparkle Grooming Corp., operating as Sparkle Grooming Co., is a wellness-focused dog grooming franchise established in 2022. The company aims to elevate pet care by pioneering the Quick-Service Pet Care (QSPC) category, blending salon-style grooming with wellness-focused hygiene and neighborhood-level service. Its mission is to create healthier, happier experiences for pets and pet parents while modernizing the U.S. pet services industry. The company's headquarters are located in Scottsdale, Arizona.

Sparkle Grooming Co. offers a range of services including baths, teeth brushing, ear cleaning, nail clipping, paw and sanitary cleanup, and blow-dries. They provide both membership-based care and walk-in services, along with specialized grooming bundles such as ShedPro, Doodle Care, Refresh + Renew, and Pawdicure. The company's QSPC model emphasizes external health essentials, consistent, efficient, and low-stress care for dogs, targeting busy pet parents and multi-unit franchise operators.

Co-founded by Ben Crawford (CEO) and Joe Aeppli (COO), Sparkle Grooming Co. has rapidly expanded, becoming one of the fastest-growing franchise brands in the country. As of April 2026, the company had surpassed 500 awarded licenses across 27 states in under 24 months of franchising. Recent notable developments include a landmark 67-license regional development agreement across the Mid-Atlantic and Southeast in February 2026, and an expansion into the Chicago market with three franchise licenses in January 2026. The company's market positioning is driven by its membership-based model, designed to generate recurring revenue.