Sparkle Grooming Expands into New Jersey with Montclair Salon Opening
Event summary
- Sparkle Grooming Co. opens its first New Jersey salon in Montclair on July 27, 2026.
- The opening marks the start of a planned 26-location statewide expansion led by franchise group operating 12 European Wax Center locations in Manhattan.
- Salon offers membership-based grooming with convenient online booking and quick-service operations.
- Sparkle has awarded over 600 licenses nationwide, positioning it as one of the fastest-growing brands in pet care.
The big picture
Sparkle Grooming's entry into New Jersey represents a strategic push into a high-potential market, leveraging its membership-based model to disrupt traditional grooming services. The company's rapid franchise growth reflects broader trends in the pet care industry toward convenience and recurring revenue models. With over 600 licenses awarded, Sparkle is positioning itself as a major player in the quick-service pet care category.
What we're watching
- Expansion Pace
- Whether Sparkle can maintain its rapid growth trajectory while executing a large-scale regional expansion.
- Market Penetration
- How effectively the membership model will resonate with New Jersey pet owners compared to traditional grooming services.
- Franchise Performance
- The success of the franchise group's ability to replicate their experience from European Wax Center in managing Sparkle locations.
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